E-bok, Engelska, 2018
Services Marketing
Av Steve Baron, Kim Harris, Toni Hilton
1284 kr
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Beskrivning
Marketing is crucial in any industry: for service based organisations it''s absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
Produktinformation
- Utgivningsdatum: 2018-10-18
- Språk: Engelska
- Antal sidor: 376
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9781137163967
- Förlag: Bloomsbury Publishing PLC
- Upplaga: 3
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