Toni Hilton – författare
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2 produkter
Services Marketing
Text and Cases
Av Steve Baron, Kim Harris m. fl.
Häftad, 2008
1173 kr
Lägg i varukorg
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many …
Services Marketing
Text and Cases
Av Steve Baron, Kim Harris m. fl.
E-bok, 2018
1284 kr
Lägg i varukorg
Marketing is crucial in any industry: for service based organisations it''s absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many …