Tony Conway – författare & böcker

Relationship Marketing

A Consumer Experience Approach

Inbunden, Engelska, 2010

2 870 kr

Skickas inom 3-6 vardagar

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?

In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing.

Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors' research.

Relationship Marketing

A Consumer Experience Approach

AvSteve Baron,Tony Conwaym. fl.

Häftad, Engelska, 2010

1 589 kr

Skickas inom 3-6 vardagar

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?

In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing.

Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors' research.

Elephant Management

A Scientific Assessment for South Africa

AvRobert J. Scholes,Kathleen G. Mennellm. fl.

Häftad, Engelska, 2008

509 kr

Skickas inom 5-8 vardagar

Elephants are among the most magniﬁcent – but also most problematic –members of South Africa's wildlife population. While they are sought after by South African and foreign tourists alike, they also have a major impact on their environment. As a result, elephant management has become a highly complex and often controversial discipline. The information needed to underpin vital decisions about elephant management has largely been unavailable to decision-makers, contested by experts, or simply unknown. As a result, the South African Minister for Environmental Affairs and Tourism convened a round table to advise him on this issue. The round table recommended that a scientiﬁc assessment of elephant management be undertaken to gather, evaluate, and present all the relevant information on this topic. Its main ﬁndings and recommendations are contained in this volume. Elephant Management is the ﬁrst book of its kind, combining the work of more than 60 national and international experts. Extensively reviewed by policy-makers and other stakeholders, it is the most systematic and comprehensive review of savanna elephant populations and factors relevant to managing them to date. As such it is of interest to a broad spectrum of readers in South Africa and elsewhere. Above all, it is aimed at helping conservation policy-makers and practitioners to choose the best possible options for the sustainable preservation of these iconic animals.

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Tony Conway – författare

Relationship Marketing

Relationship Marketing

Elephant Management

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