Dejan Verčič – författare
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34 produkter
Future Directions of Strategic Communication
Av Howard Nothhaft, Kelly Page Werder m. fl.
Inbunden, 2019
2515 kr
Lägg i varukorg
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like …
Global Public Relations Handbook
Theory, Research, and Practice
Av Krishnamurthy Sriramesh, Dejan Verčič
Häftad, 2019
1407 kr
Lägg i varukorg
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 …
Perspectives on Public Relations Research
Av Danny Moss, Dejan Vercic m. fl.
Inbunden, 1999
2590 kr
Lägg i varukorg
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and …
Perspectives on Public Relations Research
Av Danny Moss, Dejan Vercic m. fl.
Häftad, 2003
953 kr
Lägg i varukorg
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and …
Culture and Public Relations
Av Krishnamurthy Sriramesh, Dejan Vercic
Inbunden, 2012
2590 kr
Lägg i varukorg
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the …
Culture and Public Relations
Av Krishnamurthy Sriramesh, Dejan Vercic
Häftad, 2012
953 kr
Lägg i varukorg
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the …
Public Relations Metrics
Research and Evaluation
Av Betteke van Ruler, Ana Tkalac Vercic m. fl.
Inbunden, 2008
2590 kr
Lägg i varukorg
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners …
Public Relations Metrics
Research and Evaluation
Av Betteke van Ruler, Ana Tkalac Vercic m. fl.
Häftad, 2008
878 kr
Lägg i varukorg
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners …
Future Directions of Strategic Communication
Av Ansgar Zerfass, Dejan Vercic m. fl.
E-bok, 2020
785 kr
Lägg i varukorg
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like …
Future Directions of Strategic Communication
Av Ansgar Zerfass, Dejan Vercic m. fl.
E-bok, 2020
768 kr
Lägg i varukorg
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like …
Internal Communication and Employer Brands
Av Anja Spoljaric, Dejan Vercic m. fl.
E-bok, 2022
725 kr
Lägg i varukorg
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, …
Internal Communication and Employer Brands
Av Anja Spoljaric, Dejan Vercic m. fl.
E-bok, 2022
725 kr
Lägg i varukorg
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, …
Internal Communication and Employer Brands
Av Ana Tkalac Verčič, Dejan Verčič m. fl.
Inbunden, 2022
2200 kr
Lägg i varukorg
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, …
Internal Communication and Employer Brands
Av Ana Tkalac Verčič, Dejan Verčič m. fl.
Häftad, 2024
668 kr
Lägg i varukorg
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, …
Future Directions of Strategic Communication
Av Howard Nothhaft, Kelly Page Werder m. fl.
Häftad, 2021
649 kr
Lägg i varukorg
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like …
Perspectives on Public Relations Research
Av Gary Warnaby, Dejan Vercic m. fl.
E-bok, 2008
1124 kr
Lägg i varukorg
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and …
Perspectives on Public Relations Research
Av Gary Warnaby, Dejan Vercic m. fl.
E-bok, 2008
1099 kr
Lägg i varukorg
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and …
Public Relations Metrics
Research and Evaluation
Av Dejan Vercic, Ana Tkalac Vercic m. fl.
E-bok, 2009
1034 kr
Lägg i varukorg
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners …
Public Relations Metrics
Research and Evaluation
Av Dejan Vercic, Ana Tkalac Vercic m. fl.
E-bok, 2009
1034 kr
Lägg i varukorg
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners …
Culture and Public Relations
Av Dejan Vercic, Krishnamurthy Sriramesh
E-bok, 2012
1091 kr
Lägg i varukorg
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- …
Culture and Public Relations
Av Dejan Vercic, Krishnamurthy Sriramesh
E-bok, 2012
1091 kr
Lägg i varukorg
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- …
Global Public Relations Handbook
Theory, Research, and Practice
Av Krishnamurthy Sriramesh, Dejan Verčič
Inbunden, 2019
4236 kr
Lägg i varukorg
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 …
Experiencing Public Relations
International Voices
Av Elizabeth Bridgen, Dejan Vercic
Inbunden, 2017
2515 kr
Lägg i varukorg
Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a …
Experiencing Public Relations
International Voices
Av Elizabeth Bridgen, Dejan Vercic
Häftad, 2017
634 kr
Lägg i varukorg
Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a …
Global Public Relations Handbook
Theory, Research, and Practice
Av Dejan Vercic, Krishnamurthy Sriramesh
E-bok, 2019
1662 kr
Lägg i varukorg
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition''s 28 …
Global Public Relations Handbook
Theory, Research, and Practice
Av Dejan Vercic, Krishnamurthy Sriramesh
E-bok, 2019
1626 kr
Lägg i varukorg
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition''s 28 …
Experiencing Public Relations
International Voices
Av Dejan Vercic, Elizabeth Bridgen
E-bok, 2017
729 kr
Lägg i varukorg
Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a …
Experiencing Public Relations
International Voices
Av Dejan Vercic, Elizabeth Bridgen
E-bok, 2017
729 kr
Lägg i varukorg
Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a …
AI and Strategic Communication
Häftad, 2025
555 kr
Lägg i varukorg
Provides an essential guide to AI's impact on PR practices, ethics, and societal implications As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigating …
Public Relations and Communication Management in Europe
A Nation-by-Nation Introduction to Public Relations Theory and Practice
Av Betteke van Ruler, Dejan Vercic
Inbunden, 2004
2386 kr
Lägg i varukorg
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public …
