Elizabeth Bridgen - Böcker

This book explores the recent academic and practice‑based research and thinking on race, diversity, and social mobility within the public relations industry, arguing for the necessity of more transformative actions to address systemic inequities.Through an analysis of interviews with UK‑based public relations practitioners from a wide range of backgrounds, this book integrates and illustrates different strands of research to shed light on persistent challenges and opportunities in the field and understand how those who are often the subjects of such discussions experience discrimination. The authors introduce complex topics in an accessible manner, providing an overview of recent research, demonstrating practical applications of theoretical frameworks, and suggesting reading for further exploration. It also includes additional pedagogical features which allow readers to explore specific topics through guided reading and exploratory questions.By grounding its analysis in the lived experiences of public relations practitioners, this book contributes to the literature of race, diversity, and social mobility while fostering discussion on the systematic discrimination faced by practitioners. It will help and encourage researchers, educators, and practitioners to critically explore their own practice and open up new conversations about this crucial issue.

Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world.Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media and a study of ‘dirty work’ within the public relations industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, New Zealand, Norway, Poland, Russia, Slovenia, South Africa, Spain, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of public relations in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.

Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world.Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media and a study of ‘dirty work’ within the public relations industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, New Zealand, Norway, Poland, Russia, Slovenia, South Africa, Spain, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of public relations in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.