Creative and Participatory Research Methods in Public Relations and Communication

Qualitative research has long been a powerful tool for understanding human experiences, but traditional methods often fall short of capturing the full complexity of lived realities in diverse cultural, social, and political contexts. This book responds to the growing need for innovative, flexible, and inclusive methodologies that can better reflect the richness of human experience.By focusing on participatory, creative and immersive methods that capture subjective first-person realities, this volume aims to inspire researchers to think beyond conventional approaches and embrace new ways of knowing and representing the world. It provides a comprehensive collection of creative and alternative qualitative methods and highlights the application of these methods in diverse cultural, national, and contextual settings. The book also explores the theoretical, ethical, and practical implications of using these methods and offers practical guidance for researchers interested in adopting these approaches, while considering cultural and other adaptations which need to be made when practicing qualitative research.The book acts as a catalyst and talking point for researchers, PhD and Masters’ students, lecturers, and practitioners interested in exploring the world about them in the fields of communication, media, and marketing and PR.