Heather Yaxley – författare

Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism, and other decision-making.Readers will learn to draw together ideas and processes covering public policy development, political science research, stakeholder engagement, risk assessment, public affairs management, ethical communications, and activist campaigning. Situated within a globalised context, the book will equip readers with the theoretical knowledge that underpins effective and ethical professional public affairs practice, empowering them to research, develop, and evaluate impactful strategies as well as engage nonmarket stakeholders. In doing so, it aims to provide the conceptual grounding and reflexive frameworks needed to critically examine the role of public affairs practitioners. Organised into five interconnected parts, the book’s structure will enable readers to navigate its metamodern discussion of public affairs at the macro (political environments), meso (organisational contexts), and micro (practitioner performance) levels and effectively utilise it as a reference text. Across the text, a wealth of pedagogical features such as real-world application, signposts for further reading, practitioner reflections, original conceptual models and practical tools will help to engage readers, build competencies, provoke thinking, and encourage sustainable professional development.Valuable as essential reading for undergraduate and postgraduate students of public affairs, corporate communications, public relations, business and management, policy and politics, this book will also be indispensable for practitioners in the field.Online support material for educators includes key slides as well as an instructor’s guide to teaching original models and frameworks.

Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism, and other decision-making.Readers will learn to draw together ideas and processes covering public policy development, political science research, stakeholder engagement, risk assessment, public affairs management, ethical communications, and activist campaigning. Situated within a globalised context, the book will equip readers with the theoretical knowledge that underpins effective and ethical professional public affairs practice, empowering them to research, develop, and evaluate impactful strategies as well as engage nonmarket stakeholders. In doing so, it aims to provide the conceptual grounding and reflexive frameworks needed to critically examine the role of public affairs practitioners. Organised into five interconnected parts, the book’s structure will enable readers to navigate its metamodern discussion of public affairs at the macro (political environments), meso (organisational contexts), and micro (practitioner performance) levels and effectively utilise it as a reference text. Across the text, a wealth of pedagogical features such as real-world application, signposts for further reading, practitioner reflections, original conceptual models and practical tools will help to engage readers, build competencies, provoke thinking, and encourage sustainable professional development.Valuable as essential reading for undergraduate and postgraduate students of public affairs, corporate communications, public relations, business and management, policy and politics, this book will also be indispensable for practitioners in the field.Online support material for educators includes key slides as well as an instructor’s guide to teaching original models and frameworks.

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments.By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.