Alison Theaker – författare

Visar alla böcker från författaren Alison Theaker. Handla med fri frakt och snabb leverans.

17 produkter

Kategorier

17 produkter

Public Relations Handbook
AvAlison Theaker
Inbunden, Engelska, 2020
2 478 kr
Skickas inom 10-15 vardagar
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
Public Relations Handbook
AvAlison Theaker
Häftad, Engelska, 2020
596 kr
Skickas inom 10-15 vardagar
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
No Rhyme Nor Reason
AvAlison Theaker
Häftad, Engelska, 2003
198 kr
Skickas inom 5-8 vardagar
Public Relations Handbook
AvAlison Theaker
E-bok
PDF, Engelska, 2020
695 kr
Läs direkt efter köp
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
Public Relations Handbook
AvAlison Theaker
E-bok
Engelska, 2020
656 kr
Läs direkt efter köp
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
Public Relations Handbook
AvAlison Theaker
Inbunden, Engelska, 2025
2 476 kr
Skickas inom 10-15 vardagar
The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and 'the decline of media', and is packed with student-friendly features including clear chapter aims, discussion questions and further reading suggestions throughout.The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and marketing communications.This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com/9781032852683.
Public Relations Handbook
AvAlison Theaker
Häftad, Engelska, 2025
639 kr
Skickas inom 10-15 vardagar
The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and 'the decline of media', and is packed with student-friendly features including clear chapter aims, discussion questions and further reading suggestions throughout.The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and marketing communications.This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com/9781032852683.
Public Relations Handbook
AvAlison Theaker
E-bok
PDF, Engelska, 2025
746 kr
Läs direkt efter köp
The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and 'the decline of media', and is packed with student-friendly features including clear chapter aims, discussion questions and further reading suggestions throughout.The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and marketing communications.This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com/9781032852683.
Public Relations Handbook
AvAlison Theaker
E-bok
Engelska, 2025
746 kr
Läs direkt efter köp
The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and 'the decline of media', and is packed with student-friendly features including clear chapter aims, discussion questions and further reading suggestions throughout.The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and marketing communications.This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com/9781032852683.
Public Relations Strategic Toolkit
An Essential Guide to Successful Public Relations Practice
AvAlison Theaker,Heather Yaxley
Inbunden, Engelska, 2017
2 476 kr
Skickas inom 10-15 vardagar
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include:definitions of key termscontemporary case studiesinterviews with practitionershandy checklistspractical activities and assignmentsBy combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.
Public Relations Strategic Toolkit
An Essential Guide to Successful Public Relations Practice
AvAlison Theaker,Heather Yaxley
Häftad, Engelska, 2017
682 kr
Skickas inom 10-15 vardagar
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include:definitions of key termscontemporary case studiesinterviews with practitionershandy checklistspractical activities and assignmentsBy combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.
Public Relations Strategic Toolkit
An Essential Guide to Successful Public Relations Practice
AvAlison Theaker,Heather Yaxley
E-bok
Engelska, 2017
796 kr
Läs direkt efter köp
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include:definitions of key termscontemporary case studiesinterviews with practitionershandy checklistspractical activities and assignmentsBy combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.
Public Relations Strategic Toolkit
An Essential Guide to Successful Public Relations Practice
AvAlison Theaker,Heather Yaxley
E-bok
PDF, Engelska, 2017
796 kr
Läs direkt efter köp
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include:definitions of key termscontemporary case studiesinterviews with practitionershandy checklistspractical activities and assignmentsBy combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.
Do Women Entrepreneurs Practice a Different Kind of Entrepreneurship?
AvAlison Theaker
E-bok
PDF, Engelska, 2024
693 kr
Läs direkt efter köp
Whilst the number of women-owned enterprises has been increasing, they account for only 35% of business ownership in the UK.
The term “woman entrepreneur” is suggested to be somewhat problematic, as it seems that women simply practise entrepreneurship, challenging the preconceptions people may have about businesses run by women. Do Women Entrepreneurs Practice a Different Kind of Entrepreneurship? identifies the entrepreneurship model of successful women entrepreneurs, and if they support or diverge from mainstream definitions.
Alison Theaker examines female entrepreneurs’ experiences to understand whether their entrepreneurship practices conform to existing models, and whether the concept of “success” has different meanings for such businesses than in mainstream entrepreneurial theory.
Do Women Entrepreneurs Practice a Different Kind of Entrepreneurship?
AvAlison Theaker
Inbunden, Engelska, 2024
653 kr
Skickas inom 5-8 vardagar
Whilst the number of women-owned enterprises has been increasing, they account for only 35% of business ownership in the UK.The term “woman entrepreneur” is suggested to be somewhat problematic, as it seems that women simply practise entrepreneurship, challenging the preconceptions people may have about businesses run by women. Do Women Entrepreneurs Practice a Different Kind of Entrepreneurship? identifies the entrepreneurship model of successful women entrepreneurs, and if they support or diverge from mainstream definitions.Alison Theaker examines female entrepreneurs’ experiences to understand whether their entrepreneurship practices conform to existing models, and whether the concept of “success” has different meanings for such businesses than in mainstream entrepreneurial theory.
Do Women Entrepreneurs Practice a Different Kind of Entrepreneurship?
AvAlison Theaker
E-bok
Engelska, 2024
693 kr
Läs direkt efter köp
Whilst the number of women-owned enterprises has been increasing, they account for only 35% of business ownership in the UK.
The term “woman entrepreneur” is suggested to be somewhat problematic, as it seems that women simply practise entrepreneurship, challenging the preconceptions people may have about businesses run by women. Do Women Entrepreneurs Practice a Different Kind of Entrepreneurship? identifies the entrepreneurship model of successful women entrepreneurs, and if they support or diverge from mainstream definitions.
Alison Theaker examines female entrepreneurs’ experiences to understand whether their entrepreneurship practices conform to existing models, and whether the concept of “success” has different meanings for such businesses than in mainstream entrepreneurial theory.
The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice
AvAlison Theaker,Heather Yaxley
Häftad, Engelska
830 kr
Tillfälligt slut

Företag, bibliotek eller offentlig verksamhet?

Alison Theaker – författare

Public Relations Handbook

Public Relations Handbook

No Rhyme Nor Reason

Public Relations Handbook

Public Relations Handbook

Public Relations Handbook

Public Relations Handbook

Public Relations Handbook

Public Relations Handbook

Public Relations Strategic Toolkit

Public Relations Strategic Toolkit

Public Relations Strategic Toolkit

Public Relations Strategic Toolkit

Do Women Entrepreneurs Practice a Different Kind of Entrepreneurship?

Do Women Entrepreneurs Practice a Different Kind of Entrepreneurship?

Do Women Entrepreneurs Practice a Different Kind of Entrepreneurship?

The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice

Mina sidor

Mina sidor

Hjälp

Hjälp

Om Bokus

Om Bokus

Populärt

Populärt

Inspiration

Inspiration