Public Relations Handbook

Alison Theaker has over 30 years’ experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School, UK, and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and is now an executive coach for small businesses, running her own consultancy, The Spark, UK, as well as a tutor at Cambridge Marketing College, UK. She completed her MPhil on the role of mentoring for women entrepreneurs at Bath University, UK, in 2023. As co-director of Live Life for Me, she works with individuals and organisations providing courses on menopause and beyond.

• List of FiguresList of TablesList of ContributorsPrefacePart 1 The context of public relations1. What is public relations?Sarah Roberts Bowman and Gloria Walker2. Public relations and communicationsSarah Roberts Bowman3. Public relations, politics and the mediaSarah Roberts-Bowman and Gloria Walker4. Public relations and managementAnne Gregor75. Ethics, professionalism and regulationAlison Theaker and Aimee PostlePart 2 Strategic public relations6. Public relations and corporate communicationSarah Roberts Bowman and Gloria Walker7. Public relations and corporate identitySusan Kinnear and Hugh Griffiths8. Risk, issues and crisis managementHeather Yaxley9. Public relations and corporate social responsibilityAntonio Marques Mendes10. Measurement and evaluationMairead McCoy11. Public relations and globalisationAverill GordonPart 3 Stakeholder public relations12. Media relations in the social media agePhilip Young13. Internal communicationsLiam Fitzpatrick14. Financial communicationsNicola Hooper15. Public sector public relationsSusan Kinnear and Amanda Coleman16. Consumer public relationsMichael Frohlich and Andrew Lopez17. Business to business public relationsLoretta Milan18. Public relations and engagement in the not for profit sectorAlan Anstead19. Using new technology effectively in public relationsHeather Yaxley20. Activism and public relationsPhilip Young30. Future challenges for public relationsAlison TheakerBibliographyIndex