Routledge New Directions in PR & Communication Research – serie
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109 produkter
Protest Public Relations
Communicating dissent and activism
Av Ana Adi
Häftad, 2020
721 kr
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Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – …
Public Relations, Branding and Authenticity
Brand Communications in the Digital Age
Av Sian Rees
Inbunden, 2020
2588 kr
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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of …
Community Building and Early Public Relations
Pioneer Women’s Role on and after the Oregon Trail
Inbunden, 2020
2588 kr
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From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, …
Social Media and Public Relations
Fake Friends and Powerful Publics
Av Judy Motion, Robert L. Heath m. fl.
Häftad, 2019
721 kr
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Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare …
Propaganda and Public Relations in Military Recruitment
Promoting Military Service in the Twentieth and Twenty-First Centuries
Av Brendan Maartens, Thomas Bivins
Inbunden, 2020
2513 kr
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This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with …
Financial Communication
A Critical Assessment
Inbunden, 2024
841 kr
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This essential guide to financial communication provides a concise critical overview of this increasingly important field. It challenges existing assumptions about the role and significance of financial public relations (PR) and investor relations, and the dominant paradigm of shareholder value. …
International Public Relations
Perspectives from deeply divided societies
Av Ian Somerville, Owen Hargie m. fl.
Häftad, 2021
742 kr
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International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within …
Trust, Power and Public Relations in Financial Markets
Av Clea Bourne
Häftad, 2021
599 kr
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The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role …
Public Relations and Participatory Culture
Fandom, Social Media and Community Engagement
Av Amber Hutchins, Natalie Tindall
Häftad, 2019
750 kr
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While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying …
Nation Branding, Public Relations and Soft Power
Corporatising Poland
Häftad, 2019
721 kr
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Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and …
Strategic Communications in Russia
Public Relations and Advertising
Av Katerina Tsetsura, Dean Kruckeberg
Häftad, 2022
712 kr
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This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations …
Corporate Social Responsibility and Environmental Affairs in the British Press
An Ecofeminist Critique of Neoliberalism
Inbunden, 2021
2513 kr
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An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature. Using an …
Corporate Social Responsibility and Environmental Affairs in the British Press
An Ecofeminist Critique of Neoliberalism
Häftad, 2023
692 kr
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An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature. Using an …
Communicating in Extreme Crises
Lessons from the Edge
Av Elina R. Tachkova, W. Timothy Coombs
Inbunden, 2022
2588 kr
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This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers. Moreover, …
Communicating in Extreme Crises
Lessons from the Edge
Av Elina R. Tachkova, W. Timothy Coombs
Häftad, 2023
636 kr
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This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers. Moreover, …
Popular Culture and Social Change
The Hidden Work of Public Relations
Häftad, 2022
692 kr
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Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the …
Propaganda and Public Relations in Military Recruitment
Promoting Military Service in the Twentieth and Twenty-First Centuries
Av Brendan Maartens, Thomas Bivins
Häftad, 2022
692 kr
Lägg i varukorg
This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with …
Social Media, Organizational Identity and Public Relations
The Challenge of Authenticity
Av Amy Thurlow
Häftad, 2020
794 kr
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Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in …
Public Relations in Japan
Evolution of Communication Management in a Culture of Lifetime Employment
Av Tomoki Kunieda, Koichi Yamamura m. fl.
Häftad, 2020
742 kr
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Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. …
Corporate Social Responsibility, Public Relations and Community Engagement
Emerging Perspectives from South East Asia
Av Marianne Sison, Zeny Sarabia-Panol
Häftad, 2020
817 kr
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Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility.In our globalized environments, knowledge of power, culture and the …
Public Interest Communication
Critical Debates and Global Contexts
Av Jane Johnston, Magda Pieczka
Häftad, 2020
721 kr
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Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in …
Public Relations and Individuality
Fate, Influence and Autonomy
Av Simon Moore
Häftad, 2020
721 kr
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Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual …
Visual Public Relations
Strategic Communication Beyond Text
Av Simon Collister, Sarah Roberts-Bowman
Häftad, 2020
742 kr
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This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it …
Community Building and Early Public Relations
Pioneer Women’s Role on and after the Oregon Trail
Häftad, 2022
712 kr
Lägg i varukorg
From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, …
Public Relations in the Gulf Cooperation Council Countries
An Arab Perspective
Av Talal Almutairi, Dean Kruckeberg
Häftad, 2020
721 kr
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The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations …
Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Inbunden, 2022
2588 kr
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This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and …
Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Häftad, 2024
667 kr
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This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and …
Climate Change Denial and Public Relations
Strategic communication and interest groups in climate inaction
Häftad, 2021
721 kr
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This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy.Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction …
Public Relations and Nation Building
Influencing Israel
Av Margalit Toledano, David McKie
Häftad, 2019
712 kr
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All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one …
Public Relations of Everything
The Ancient, Modern and Postmodern Dramatic History of an Idea
Häftad, 2019
721 kr
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The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between …
