W. Timothy Coombs – författare

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues.

The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health.

It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.

An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724.

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues.

The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health.

It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.

An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724.

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers. Moreover, much of the traditional advice and crisis key performance indicators (KPIs) no longer apply.

Validated through research, the book establishes the nature of extreme crises, the optimal crisis response for such crises, and the KPIs (outcomes) crisis managers need to measure for extreme crises. It serves as a guide for how to communicate effectively during extreme crises and provides advice based upon experimental research that validates the effectiveness of the crisis communication interventions. Readers do not require prior knowledge about crisis communication and crisis management as the book contains summaries of crisis communication and management before exploring the more specialized topic of extreme crises. Chapters include extended case studies, examining communication within such events as the Westpac money laundering, VW emissions and COVID-19 crises.

Communications in Extreme Crises will be of direct interest to scholars of crisis communication in public relations, corporate communication, strategic communication, organizational communication programs and management.

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers. Moreover, much of the traditional advice and crisis key performance indicators (KPIs) no longer apply.

Validated through research, the book establishes the nature of extreme crises, the optimal crisis response for such crises, and the KPIs (outcomes) crisis managers need to measure for extreme crises. It serves as a guide for how to communicate effectively during extreme crises and provides advice based upon experimental research that validates the effectiveness of the crisis communication interventions. Readers do not require prior knowledge about crisis communication and crisis management as the book contains summaries of crisis communication and management before exploring the more specialized topic of extreme crises. Chapters include extended case studies, examining communication within such events as the Westpac money laundering, VW emissions and COVID-19 crises.

Communications in Extreme Crises will be of direct interest to scholars of crisis communication in public relations, corporate communication, strategic communication, organizational communication programs and management.

This volume centers on the relationship between media and crisis communication, the need to address which has only been heightened by the recent experience of COVID-19 and the needs for public health crisis communication.

With multiple voices and multiple fields engaging simultaneously with crisis communication, this book illuminates the role of media in crisis communication within this complex environment. Both traditional and digital media, including social media platforms, respond to an array of crisis contexts including political crises, public health crises, disasters, and organizational crises. The book presents original research that approaches the effects of media in any of the possible crisis contexts.

This collection will interest scholars and students of crisis communication, public relations, risk communication, digital media, and political communication.

This volume centers on the relationship between media and crisis communication, the need to address which has only been heightened by the recent experience of COVID-19 and the needs for public health crisis communication.

With multiple voices and multiple fields engaging simultaneously with crisis communication, this book illuminates the role of media in crisis communication within this complex environment. Both traditional and digital media, including social media platforms, respond to an array of crisis contexts including political crises, public health crises, disasters, and organizational crises. The book presents original research that approaches the effects of media in any of the possible crisis contexts.

This collection will interest scholars and students of crisis communication, public relations, risk communication, digital media, and political communication.

Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners.

The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of crisis communication. This discussion is followed by chapters each explaining a theory and using an evidence-based approach to explore how that theory illuminates and applies to crisis communication practice. The array of theories includes those that are descriptive, prescriptive, and critical and cover the areas of public crises, political crises, and corporate crises.

This book is essential reading for advanced students of public relations and strategic communication and researchers in crisis and risk communication, with practical insights suitable for interested professionals.

Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners.

The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of crisis communication. This discussion is followed by chapters each explaining a theory and using an evidence-based approach to explore how that theory illuminates and applies to crisis communication practice. The array of theories includes those that are descriptive, prescriptive, and critical and cover the areas of public crises, political crises, and corporate crises.

This book is essential reading for advanced students of public relations and strategic communication and researchers in crisis and risk communication, with practical insights suitable for interested professionals.

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Sixth Edition includes new coverage of artificial intelligence and risk management, social media, resilience training for the community, and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.

The revised and updated new edition of the comprehensive guide to crisis communication research and practice

The Handbook of Crisis Communication provides students, researchers, and practitioners with a timely and authoritative overview of the dynamic field. Contributions by an international team of 50 leading scholars and practitioners demonstrate various methodological approaches, examine how crisis communication is applied in a range of specific contexts, discuss the role of culture and technology in crisis communication, and present original research of relevance to the development and evaluation of crisis communication theory.

Now in its second edition, the Handbook covers the latest advances in global crisis communication technology, current trends in research and practice, social media in crisis communication, and more. Each of the 38 chapters incorporate new material offering fresh insights into existing areas of crisis communication and explore new and emerging lines of research. A wealth of new case studies, practical scenarios, and in-depth analyses of recent crises are integrated throughout.

The Handbook of Crisis Communication, Second Edition is an excellent textbook for advanced students in public relations and strategic communication programs, and a valuable reference for researchers and practitioners in fields such as crisis communication, public relations, and corporate communication.

The revised and updated new edition of the comprehensive guide to crisis communication research and practice

The Handbook of Crisis Communication provides students, researchers, and practitioners with a timely and authoritative overview of the dynamic field. Contributions by an international team of 50 leading scholars and practitioners demonstrate various methodological approaches, examine how crisis communication is applied in a range of specific contexts, discuss the role of culture and technology in crisis communication, and present original research of relevance to the development and evaluation of crisis communication theory.

Now in its second edition, the Handbook covers the latest advances in global crisis communication technology, current trends in research and practice, social media in crisis communication, and more. Each of the 38 chapters incorporate new material offering fresh insights into existing areas of crisis communication and explore new and emerging lines of research. A wealth of new case studies, practical scenarios, and in-depth analyses of recent crises are integrated throughout.

The Handbook of Crisis Communication, Second Edition is an excellent textbook for advanced students in public relations and strategic communication programs, and a valuable reference for researchers and practitioners in fields such as crisis communication, public relations, and corporate communication.