Jennifer L. Harker – författare
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4 produkter
Strategic Sport Communication
Traditional and Transmedia Strategies for a Global Sports Market
Av W. Timothy Coombs, Jennifer L. Harker
Häftad, 2021
846 kr
Lägg i varukorg
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues.The book is founded on the premise that …
Strategic Sport Communication
Traditional and Transmedia Strategies for a Global Sports Market
Av W. Timothy Coombs, Jennifer L. Harker
Inbunden, 2021
2585 kr
Lägg i varukorg
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues.The book is founded on the premise that …
Strategic Sport Communication
Traditional and Transmedia Strategies for a Global Sports Market
Av Jennifer L. Harker, W. Timothy Coombs
E-bok, 2021
970 kr
Lägg i varukorg
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise …
Strategic Sport Communication
Traditional and Transmedia Strategies for a Global Sports Market
Av Jennifer L. Harker, W. Timothy Coombs
E-bok, 2021
970 kr
Lägg i varukorg
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise …
