Jesper Falkheimer - Böcker

Strategisk kommunikation har diskuterats ända sedan retoriken växte fram under antiken. Därefter har strategisk kommunikation haft många namn beroende på synsätt och inriktning, till exempel propaganda, public relations, intern marknadsföring eller planerad kommunikation. Idag är strategisk kommunikation ett växande utbildnings- och forskningsområde nationellt och internationellt, en utveckling som sker parallellt med att strategisk kommunikation får allt mer betydelse för politik, ekonomi, kultur och samhälle. Denna antologi visar den bredd och spets som finns inom den samtida svenska forskningen och praktiken. I boken ges en översikt av forskningsfältet och fördjupningar inom bland annat politisk kommunikation, kriskommunikation, marknadskommunikation och organisationskommunikation. Varje kapitel anknyts till praktiken genom att framstående professionella kommunikatörer bidrar med egna inlägg.Boken riktar sig till universitets- och högskoleutbildningar som behandlar strategiska kommunikationsfrågor, men också till praktiker inom området.

I en värld som präglas av ständig förändring, oförutsägbarhet och kaos blir förmågan att kunna kommunicera allt viktigare. I den här boken tas ett samlat grepp om det snabbväxande kunskapsområdet strategisk kommunikation, dvs. organisationers medvetna kommunikationsinsatser för att nå sina övergripande mål. Boken gavs ut första gången 2007 och har i denna andra upplaga reviderats och utökats. Bland annat finns två nyskrivna kapitel om kommunikations- och strategiteori samt diskussioner kring sociala mediers betydelse.Författarna utmanar gamla gränser mellan marknadskommunikation, samhällskommunikation, public relations och organisationskommunikation. Utgångspunkten är att organisationers kommunikation måste förklaras och förstås ur ett helhetsperspektiv. Grundläggande kommunikationsteorier om övertalning, påverkan och meningsskapande presenteras i olika sammanhang, t.ex. i samband med förändringsprocesser och kriser samt i medier.Strategisk kommunikation är avsedd för universitets- och högskoleutbildningar som behandlar organisationers kommunikation, t.ex. inom strategisk kommunikation, medie- och kommunikationsvetenskap, företagsekonomi, statsvetenskap, sociologi och retorik. Boken riktar sig också till praktiker inom kommunikations-, organisations- och marknadsföringsområdet.

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

How can the strategic direction for an organization be supported and communicated if planning, and even strategies, are no longer sufficient options in the age of complexity? In this book it is argued that sense-making communication defines contemporary societies and organizations in a world where narratives and the ability to engage in strategic improvisation are crucial. In the book, new and old ideas about communication and management are integrated into a framework rooted in the humanities and fine arts. The result is a new conceptual mindset for management which claims that jazz music, narrative theory, and improvisational theatre have more to offer to the development of organizations than traditional managerial models.

How can the strategic direction for an organization be supported and communicated if planning, and even strategies, are no longer sufficient options in the age of complexity? In this book it is argued that sense-making communication defines contemporary societies and organizations in a world where narratives and the ability to engage in strategic improvisation are crucial. In the book, new and old ideas about communication and management are integrated into a framework rooted in the humanities and fine arts. The result is a new conceptual mindset for management which claims that jazz music, narrative theory, and improvisational theatre have more to offer to the development of organizations than traditional managerial models.

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.Readers will gain practical knowledge and theoretical understanding of strategic communication through the book's updated content, including an extended chapter on crisis communications with integrated coverage of disinformation and a chapter on internal communication. The text offers new material on cognitive persuasion mechanisms and artificial intelligence applications, while providing an enhanced global perspective with fresh case studies from a broader range of regions. Learning is facilitated through improved tools, including practical examples, key points summaries, and reflective questions and exercises. This approach enables readers to define strategic communication as both an academic field and a professional practice, apply relevant theories to real communication problems, and develop practical skills for implementation.This book is primarily designed for undergraduate students studying Strategic Communication, Corporate Communications, Public Relations, Media and Communication Studies, and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.Readers will gain practical knowledge and theoretical understanding of strategic communication through the book's updated content, including an extended chapter on crisis communications with integrated coverage of disinformation and a chapter on internal communication. The text offers new material on cognitive persuasion mechanisms and artificial intelligence applications, while providing an enhanced global perspective with fresh case studies from a broader range of regions. Learning is facilitated through improved tools, including practical examples, key points summaries, and reflective questions and exercises. This approach enables readers to define strategic communication as both an academic field and a professional practice, apply relevant theories to real communication problems, and develop practical skills for implementation.This book is primarily designed for undergraduate students studying Strategic Communication, Corporate Communications, Public Relations, Media and Communication Studies, and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far.This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far.This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field. Divided into three key parts – fundamentals, perspectives, and processes – the Research Handbook provides a holistic overview of target-oriented communication in and between organizations and society. The Handbook begins by addressing core issues in the discipline, introducing theories of communication, strategy, propaganda, and the public sphere. Chapters further explore strategic communication from a range of institutional, democratic, spatial, gendered, professional, and technological perspectives. The final section covers an extensive array of strategic communication processes, from corporate branding, communication management, and public diplomacy to corporate social responsibility, political communication, and social media. Offering an advanced overview of relevant theories, concepts, and methods in strategic communication, this comprehensive Research Handbook will be an essential resource for graduate students and scholars of communication studies, sociology, social psychology, organizational theory, marketing, and public relations. Practitioners will benefit from its combination of theoretical and practical insights.

I den moderna demokratin är mediernas ställning central. Demokratins vitalitet och kvalitet är i hög grad beroende av hur den politiska kommunikationen mellan det politiska systemet, medierna och medborgarna ser ut. Demokratins ideal om en fri informationsförmedling, granskning och debatt ställer stora krav på medierna och journalistiken. Samtidigt finns starka ekonomiska, teknolog¬iska och kulturella villkor som i realiteten påverkar mediernas möjligheter och sätt att fungera.I denna andra upplaga av Medierna och demokratin diskuterar ledande forskare på ett djupgående och nyanserat sätt mediernas villkor, journalistikens roll och innehåll samt mediernas förhållande till publiken för att belysa hur den politiska kommunikationen fungerar och påverkar demokratins kvalitet och funktionssätt. Varje kapitel introducerar centrala teoretiska perspektiv och den senaste forskningen på området.Med sitt tydliga fokus på medier och demokrati lämpar sig boken för studenter i medie- och kommunikationsvetenskap, journalistik och statsvetenskap på grundläggande nivå. Boken vänder sig också till alla som på ett mer allmänt plan intresserar sig för dessa frågor.

Du tycker att samhällsfrågor är spännande och har ett särskilt intresse för kriser och oförutsedda händelser. Vad gör egentligen de som har ansvar och förväntningar på sig att ställa saker till rätta i en krissituation? Hur fungerar mediernas granskning och hur agerar andra parter som har till uppgift att utkräva ansvar? När väl den akuta fasen är över, vad lär sig de inblandade aktörerna, och hur fungerar förändringsarbetet och införandet av nya policyer? Perspektiv på krishantering är till för dig som vill fördjupa dig i dessa frågor.De perspektiv som presenteras är olika sätt att närma sig och studera krishantering som fenomen.Boken är indelad i tre övergripande perspektiv: hantera, granska och förändra. Genomgående i boken presenteras fallbeskrivningar av verkliga händelser och faktiskt handlande. Men fokus ligger inte på händelserna som sådana, utan på förståelsen av dem – de teoretiska perspektiven. Även om boken är rik på perspektiv gör den inte anspråk på att vara heltäckande. Snarare inbjuder den dig som är intresserad och engagerad att själv studera krishantering och bidra till kunskapsfältet.