Strategic Communication

An Introduction to Theory and Global Practice

AvJesper Falkheimer,Mats Heide

Inbunden, Engelska, 2026

2 246 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

Häftad

672 kr

Häftad

609 kr

Beskrivning

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.Readers will gain practical knowledge and theoretical understanding of strategic communication through the book's updated content, including an extended chapter on crisis communications with integrated coverage of disinformation and a chapter on internal communication. The text offers new material on cognitive persuasion mechanisms and artificial intelligence applications, while providing an enhanced global perspective with fresh case studies from a broader range of regions. Learning is facilitated through improved tools, including practical examples, key points summaries, and reflective questions and exercises. This approach enables readers to define strategic communication as both an academic field and a professional practice, apply relevant theories to real communication problems, and develop practical skills for implementation.This book is primarily designed for undergraduate students studying Strategic Communication, Corporate Communications, Public Relations, Media and Communication Studies, and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

Produktinformation

Utgivningsdatum:2026-04-23
Mått:174 x 246 x 16 mm
Vikt:660 g
Format:Inbunden
Språk:Engelska
Antal sidor:258
Upplaga:3
Förlag:Taylor & Francis Ltd
ISBN:9781041002062

Utforska kategorier

Mer om författaren

Jesper Falkheimer is Professor of Strategic Communication at the Department of Communication, Lund University in Sweden.Mats Heide is Professor of Strategic Communication at the Department of Communication, Lund University in Sweden.

Recensioner i media

"If there's one book about strategic communication that answers all your questions and thoroughly explores this field, it's this one. Jesper Falkheimer and Mats Heide have authored a comprehensive guide on strategic communication, explaining why it is much more complex than merely an advanced form of public relations. In this book, you'll dive into the fundamentals of strategic thinking, explore various strategies and tactics, and discover valuable tools. Moreover, the book emphasizes the broader context of communication, both within an organization and in society at large. Finally, it offers practical tips for understanding and planning your own communication strategies effectively."- Assoc. Prof. Denisa Hejlova, Ph.D., Charles University, Head of the Center for Strategic Communication

Innehållsförteckning

IntroductionPart I. FundamentalsChapter 1: What Is Communication?Chapter 2: What Is Strategy?Chapter 3: What is Strategic Communication?Part II. Communication Processes and Organizations Chapter 4: Strategic Communication in Society and MarketplacesChapter 5: Internal CommunicationChapter 6: Change CommunicationChapter 7: Crisis CommunicationChapter 8: Mediatization from Traditional to Social MediaPart III. Future DevelopmentsChapter 9: The Future of Strategic Communication

Mer från samma författare

Strategisk kommunikation - Forskning och praktik

Jesper Falkheimer, Mats Heide, Cecilia Cassinger, Edward Deverell, Mats Eriksson, Magnus Fredriksson, Catrin Johansson, Inger Larsson, Larsåke Larsson, Camilla Nothhaft, Eva-Karin Gardell, Josef Pallas, Karolina Rosenqvist, Charlotte Simonsson, Jesper Strömbäck, Åsa Thelander, Sara Von Platen

Häftad, 2011

508 kr

Perspektiv på krishantering

Edward Deverell, Dan Hansén, Eva-Karin Gardell, Fredrik Bynander, Anne-Charlott Callerstig, Pär Daleus, Jesper Falkheimer, Anders Johansson, Kristina Lindholm, Lars Nord, Lina Svedin

Häftad, 2015

464 kr