Research Handbook on Strategic Communication

Edited by Jesper Falkheimer, Professor of Strategic Communication and Mats Heide, Professor of Strategic Communication, Department of Strategic Communication, Lund University, Sweden

‘Jesper Falkheimer and Mats Heide have been at the forefront of theory development in strategic communication for many years now. The Research Handbook on Strategic Communication is another example of their ability to keep up with new and emerging topics in the field. For this endeavor they have collected an outstanding and international group of strategic communication experts to address challenges in the field and offer new perspectives and solutions. Falkheimer and Heide’s Research Handbook should become a worldwide staple in graduate classes and in academic research in the field of strategic communication well into the future.’

• Contents:1 Introduction: the emergent field of strategic communication 1Jesper Falkheimer and Mats HeidePART I FUNDAMENTALS2 Strategic communication: a discipline in the making? 14Finn Frandsen and Winni Johansen3 The saying and the doing: when communication is strategic 33Emma Christensen and Lars Thøger Christensen4 Persuasion, promotion, spin, propaganda? 46Jim Macnamara5 Strategic communication: historical overview and concept development 62Robert L. Heath6 Dialogue as a tool of strategic communication? 83Michael L. Kent7 From strategy to strategizing 99Ib T. Gulbrandsen and Sine N. Just8 Understandings of organization in strategic communication research 117Peter Winkler and Dennis Schoeneborn9 Public sphere 132Howard Nothhaft and Camilla NothhaftPART II PERSPECTIVES10 The institutional perspective on strategic communication: bringingculture and society back in 149Swaran Sandhu11 Democracy, strategic communication and lobbying 165Øyvind Ihlen, Irina Lock and Ketil Raknes12 Place matters: expanding the research agenda for strategic communication 177Cecilia Cassinger and Åsa Thelander13 Gender in strategic communication: feminization, stereotypes anda search towards excellence 187Martina Topić14 Communication professionals 198Gemma Bridge and Ralph Tench15 Artificial intelligence, big data and all change 208Anne Gregory16 Strategic organizational listening 220Laurie LewisPART III PROCESSES17 Communication management: structures, processes, and businessmodels for value creation through corporate communications 236Ansgar Zerfass and Jeanne Link18 Crisis communication as strategic communication: process and insights 258Timothy Coombs and Sherry Holladay19 The strategic role of internal crisis communication 273Alessandra Mazzei and Silvia Ravazzani20 Political communication 289Bente Kalsnes and Anders Olof Larsson21 The past, the present, and the future of public diplomacy research 300Sarah Marschlich and Leysan Storie22 Corporate responsibility and strategic communication 318Ganga S. Dhanesh23 Corporate branding between corporate, stakeholders, and society 334Stefania Romenti, Elanor Colleoni, and Grazia Murtarelli24 Ethical internal communication 347Kevin Ruck25 Leadership communication during turbulent times 365Linjuan Rita Men, Jie Jin, Renee Mitson, and Marc Vielledent26 Engagement as strategy: a framework for strategic communication 383Kim A. Johnston and Maureen Taylor27 Agile integrated communication: a content-based approach 399Sabine Einwiller, Jens Seiffert-Brockmann, and Neda Ninova-Solovykh28 Digital strategic communication through digital media-arenas 415Mark Badham, Vilma Luoma-aho, Chiara Valentini and Laura Lumimaa29 Internal social media: a promise of participatory communication andorganizational transparency 430Vibeke Thøis Madsen30 Exploring the vertical communication chain in the light of post-bureaucracy 444Charlotte Simonsson31 Communicative coworkership 459Rickard Andersson32 Measurement and evaluation: framework, methods, and critique 474Alexander Buhmann and Sophia C. VolkIndex