Philip Young – författare
833 kr
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669 kr
Skickas inom 5-8 vardagar
588 kr
Skickas inom 5-8 vardagar
1 246 kr
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For upper-level undergraduate and first-year MBA courses in managerial and applied economics.
This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. To strengthen students’ ability to use Excel—a critical skill in today’s job market—new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.189 kr
Skickas inom 5-8 vardagar
287 kr
Skickas
286 kr
Skickas inom 10-15 vardagar
126 kr
Skickas inom 5-8 vardagar
540 kr
Skickas inom 5-8 vardagar
413 kr
Skickas inom 5-8 vardagar
720 kr
Skickas inom 10-15 vardagar
2 410 kr
Skickas inom 10-15 vardagar
397 kr
Skickas inom 5-8 vardagar
855 kr
Läs direkt efter köp
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.
Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far.
This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
858 kr
Läs direkt efter köp
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.
Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far.
This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
825 kr
Kommande
222 kr
Skickas inom 5-8 vardagar
225 kr
Skickas inom 5-8 vardagar
398 kr
Skickas inom 3-6 vardagar
220 kr
Läs direkt efter köp
191 kr
Läs direkt efter köp
423 kr
Skickas inom 3-6 vardagar