Philip Young – författare

For upper-level undergraduate and first-year MBA courses in managerial and applied economics.

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.

Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far.

This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.

Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far.

This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

10,000 miles, the greatest overland drive between two capital cities ... in the wheel-tracks of the original pioneers who blazed a trail in 1907 to prove that cars could now go anywhere ... and 100 years later, a total of 130 veteran, vintage and classic cars from 26 different countries recreate the same great adventure ... pounding down the vast empty spaces of the Gobi Desert ... Mongolia ... Russian Steppes ... racing for a bottle of champagne.The official record of the centennial re-enactment of a great motoring milestone: the 1907 Peking to Paris race. Man and machine against the elements, driving where no car has gone before ... that was the impossible challenge of 1907, when a handful of buccaneering madcap motorists took up the idea of a Paris newspaper to prove that the car could now go anywhere by driving the huge distance between two capital cities - Peking to Paris. To mark the 100th anniversary of the original ?Great Race?, over 100 cars set out to drive the original route used by Prince Borghese in 1907. They ranged from authentic veteran Italas and vintage Bentleys to classic Aston Martins, and pretty much everything in-between. Drivers of 26 different nationalities came together to test their wits and their cars by driving 40 days from the Great Wall of China, across the Gobi Desert. After the Gobi came ten days of wilderness, crossing Mongolia''s vast plains to Russia, then on to Moscow?s Red Square and St Petersburg, Estonia, Latvia, Poland and Germany, the survivors finally rolling into Paris for an amazing party. Even though 100 years had passed since the first groundbreaking event, today''s rally enthusiasts discovered that in Mongolia, conditions of poor fuel, problems of food and water, and finding the way to distant horizons remained a challenge exactly as faced by the original pioneers. This is the inside story of the great driving efforts and human endeavour required to complete an amazingly challenging route. With 250 photos, official maps and inside information, it is a fascinating read for any motor enthusiast. The book also briefly describes the original event, including previously unpublished photographs.