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Beskrivning
For upper-level undergraduate and first-year MBA courses in managerial and applied economics.
This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. To strengthen students’ ability to use Excel—a critical skill in today’s job market—new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.
1. Introduction2. The firm and Its Goals3. Supply and Demand4. Demand Elasticity5. Demand Estimation and Forecasting6. The Theory and Estimation of Production7. The Theory and Estimation of Cost8. Pricing and Output Decisions: Perfect Competition and Monopoly9. Pricing and Output Decision: Monopolistic Competition and Oligopoly10.Special Pricing Practices11.Game Theory and Asymmetric Information12.Capital Budgeting and Risk13.The Multinational Corporation and Globalization14.Government and Industry: Challenges and Opportunities for Today’s Manager15.Managerial Economics in Action
