Finn Frandsen - Böcker
576 kr
Skickas inom 10-15 vardagar
2 088 kr
Skickas inom 10-15 vardagar
850 kr
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This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out.
It provides:
An in-depth overview of the five key dimensions of organizational crises, crisis management and crisis communication A comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication, including some of the most important voices inside the arena A series of important international case studies and case examples in each chapter.Suitable for students studying crisis communication modules on corporate communication, public relations, and management and organization studies courses.
Big Ideas in Public Relations Research and Practice
1 064 kr
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3 236 kr
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Åh, business ...
Klummer og andre korte tekster om organisationernes samfund (2004-2014)
301 kr
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