Kate Fitch is Senior Lecturer in Communication and Media Studies in the School of Media, Film and Journalism at Monash University in Melbourne, Australia, where she coordinates the public relations specialisation. She previously worked at Murdoch University, where she founded the public relations major and chaired the program for 10 years. Her book, Professionalizing Public Relations: History, Gender and Education, offered the first sociological history of Australian public relations in the twentieth century. Her research interests and publications span critical public relations perspectives on gender, history, promotional and contemporary culture. Judy Motion is Professor of Communication in the Environmental Humanities group at the University of New South Wales, Sydney, Australia. Judy’s most recent research focuses on public discourse, sense making and change in relation to environmental issues and controversies. Past research has included discourse and identity in organizational change, power and resistance in the implementation of new technologies and the influence of public relations on policy formation. Her latest book, Social Media and Public Relations: Fake Friends and Powerful Publics, co-authored with Robert L. Heath and Shirley Leitch, was awarded the Outstanding Book Award in 2016 by the National Communication Association, USA.

'Fitch and Motion have produced a creative and exciting volume, combining personal, scholarly and professional insights to offer a much needed critical account of the contemporary impact of public relations. Taking on such complex and diverse issues as social justice, gendered occupations, and political subjectivities, Motion and Fitch bring to light the many ways that public relations is a cultural force in our lives. Highly recommended for students and scholars of cultural studies, media theory, and organizational communication.' - Dr Melissa Aronczyk, Associate Professor, School of Communication & Information, Rutgers University, USA'Fitch and Motion provide a fascinating journey through some of the most visible forms of contemporary cultural life, from fashion to political struggle, zombies to protest songs, and reveal the ways in which public relations permeates these worlds. In a hopeful narrative of potential change, they show the deep connections between the communicative power of mediated popular culture and the impact it has on the ways we understand the world. This is an important book that takes public relations scholarship further by seeking its presence in unexpected places, among unexpected people, and asking how and why it matters for our future.' - Dr Lee Edwards, Associate Professor, Department of Media and Communications, London School of Economics and Political Science, UK'Academics have not paid much attention to the role of PR in shaping popular culture. It is one of those territories that has not attracted researchers because it is surely frivolous or because of a pernicious organizational-centred perspective of public relations. However, thanks to this book we can go into this, until now, dark side of public relations and discover a fundamental dimension to better understanding the field and capturing a public relations reality, different from the dominant one we can find in the traditional literature. The holistic approach that the authors have given to the subject turns this book into a fundamental text of a new critical thinking of public relations, where the daily life of the social body is not at odds with scholarship. In sum, a must read for everybody interested in how public relations works beyond its corporate function.' - Dr Jordi Xifra, Professor, Department of Communication, Pompeu Fabra University, Spain'This book is one of few to locate public relations under the lens of cultural studies, and its intersectional concerns. Fitch and Motion ask: ‘How would our lives differ if there were no public relations?’ The resulting discussion is both reflexive and nuanced, as the authors explore various international campaigns to promote identity, self-determination and social justice across cultural, political and environmental realms. ---The book will be of interest to a wide range of disciplines; including media and communications studies, cultural studies, gender studies, critical race studies, discourse studies; as well as advertising, marketing, public relations, and political communication.' - Dr Clea Bourne, Senior Lecturer, Department of Media, Communications and Cultural Studies, Goldsmiths, University of London, UK"Popular culture and social change: The hidden work of public relations’ extends public relations scholarship by examining a wide range of topics that have received little academic attention to date. The book contains autoethnographic accounts and analyses, supported by esteemed scholarly literature. ... Fitch and Motion capture complex concepts in an easy to read, captivating manner. This book is recommended, not only for communications students, practitioners, and scholars, but also for those interested in social justice and the power dynamics behind public relations." -Phoebe Elers, Massey University, New Zealand

• Chapter One: Popularity, popular culture and public relations Chapter Two: Public relations in our everyday lives Chapter Three: Trending… fortune tellers, dream weavers and charlatans Chapter Four: Undead PR: Theorising public relations and popular culture Chapter Five: ‘The PR girl’: Gender and embodiment in public relations Chapter Six: Fashionable ephemera, political dressing and things that matter Chapter Seven: Public relations, race and reconciliation Chapter Eight: Environmental protest music and justice perspectives Chapter Nine: Cassoloda: Communication, protest and the 2017 Catalan Indy Ref Chapter Ten: Critical reflections

Kate Fitch is Senior Lecturer in Communication and Media Studies in the School of Media, Film and Journalism at Monash University in Melbourne, Australia, where she coordinates the public relations specialisation. She previously worked at Murdoch University, where she founded the public relations major and chaired the program for 10 years. Her book, Professionalizing Public Relations: History, Gender and Education, offered the first sociological history of Australian public relations in the twentieth century. Her research interests and publications span critical public relations perspectives on gender, history, promotional and contemporary culture. Judy Motion is Professor of Communication in the Environmental Humanities group at the University of New South Wales, Sydney, Australia. Judy’s most recent research focuses on public discourse, sense making and change in relation to environmental issues and controversies. Past research has included discourse and identity in organizational change, power and resistance in the implementation of new technologies and the influence of public relations on policy formation. Her latest book, Social Media and Public Relations: Fake Friends and Powerful Publics, co-authored with Robert L. Heath and Shirley Leitch, was awarded the Outstanding Book Award in 2016 by the National Communication Association, USA.

'Fitch and Motion have produced a creative and exciting volume, combining personal, scholarly and professional insights to offer a much needed critical account of the contemporary impact of public relations. Taking on such complex and diverse issues as social justice, gendered occupations, and political subjectivities, Motion and Fitch bring to light the many ways that public relations is a cultural force in our lives. Highly recommended for students and scholars of cultural studies, media theory, and organizational communication.' - Dr Melissa Aronczyk, Associate Professor, School of Communication & Information, Rutgers University, USA'Fitch and Motion provide a fascinating journey through some of the most visible forms of contemporary cultural life, from fashion to political struggle, zombies to protest songs, and reveal the ways in which public relations permeates these worlds. In a hopeful narrative of potential change, they show the deep connections between the communicative power of mediated popular culture and the impact it has on the ways we understand the world. This is an important book that takes public relations scholarship further by seeking its presence in unexpected places, among unexpected people, and asking how and why it matters for our future.' - Dr Lee Edwards, Associate Professor, Department of Media and Communications, London School of Economics and Political Science, UK'Academics have not paid much attention to the role of PR in shaping popular culture. It is one of those territories that has not attracted researchers because it is surely frivolous or because of a pernicious organizational-centred perspective of public relations. However, thanks to this book we can go into this, until now, dark side of public relations and discover a fundamental dimension to better understanding the field and capturing a public relations reality, different from the dominant one we can find in the traditional literature. The holistic approach that the authors have given to the subject turns this book into a fundamental text of a new critical thinking of public relations, where the daily life of the social body is not at odds with scholarship. In sum, a must read for everybody interested in how public relations works beyond its corporate function.' - Dr Jordi Xifra, Professor, Department of Communication, Pompeu Fabra University, Spain'This book is one of few to locate public relations under the lens of cultural studies, and its intersectional concerns. Fitch and Motion ask: ‘How would our lives differ if there were no public relations?’ The resulting discussion is both reflexive and nuanced, as the authors explore various international campaigns to promote identity, self-determination and social justice across cultural, political and environmental realms. ---The book will be of interest to a wide range of disciplines; including media and communications studies, cultural studies, gender studies, critical race studies, discourse studies; as well as advertising, marketing, public relations, and political communication.' - Dr Clea Bourne, Senior Lecturer, Department of Media, Communications and Cultural Studies, Goldsmiths, University of London, UK"Popular culture and social change: The hidden work of public relations’ extends public relations scholarship by examining a wide range of topics that have received little academic attention to date. The book contains autoethnographic accounts and analyses, supported by esteemed scholarly literature. ... Fitch and Motion capture complex concepts in an easy to read, captivating manner. This book is recommended, not only for communications students, practitioners, and scholars, but also for those interested in social justice and the power dynamics behind public relations." -Phoebe Elers, Massey University, New Zealand

• Chapter One: Popularity, popular culture and public relations Chapter Two: Public relations in our everyday lives Chapter Three: Trending… fortune tellers, dream weavers and charlatans Chapter Four: Undead PR: Theorising public relations and popular culture Chapter Five: ‘The PR girl’: Gender and embodiment in public relations Chapter Six: Fashionable ephemera, political dressing and things that matter Chapter Seven: Public relations, race and reconciliation Chapter Eight: Environmental protest music and justice perspectives Chapter Nine: Cassoloda: Communication, protest and the 2017 Catalan Indy Ref Chapter Ten: Critical reflections