Jordi Xifra – författare

Visar alla böcker från författaren Jordi Xifra. Handla med fri frakt och snabb leverans.

12 produkter

Kategorier

12 produkter

Climate Change Denial and Public Relations
Strategic communication and interest groups in climate inaction
AvNúria Almiron,Jordi Xifra
Häftad, Engelska, 2021
695 kr
Skickas inom 10-15 vardagar
This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy.Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction is a critical approach to climate change denial from a strategic communication perspective. The book aims to provide an in-depth analysis of how strategic communication by interest groups is contributing to climate change inaction. It does this from a multidisciplinary perspective that expands the usual approach of climate change denialism and introduces a critical reflection on the roots of the problem, including the ethics of the denialist ideology and the rhetoric and role of climate change advocacy. Topics addressed include the power of persuasive narratives and discourses constructed to support climate inaction by lobbies and think tanks, the dominant human supremacist view and the patriarchal roots of denialists and advocates of climate change alike, the knowledge coalitions of the climate think tank networks, the denial strategies related to climate change of the nuclear, oil, and agrifood lobbies, the role of public relations firms, the anthropocentric roots of public relations, taboo topics such as human overpopulation and meat-eating, and the technological myth.This unique volume is recommended reading for students and scholars of communication and public relations.
Routledge Handbook of Critical Public Relations
AvJacquie L'Etang,David McKiem. fl.
Inbunden, Engelska, 2015
3 656 kr
Skickas inom 10-15 vardagar
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field.Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication.The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Climate Change Denial and Public Relations
Strategic communication and interest groups in climate inaction
AvNúria Almiron,Jordi Xifra
Inbunden, Engelska, 2019
2 421 kr
Skickas inom 10-15 vardagar
This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy.Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction is a critical approach to climate change denial from a strategic communication perspective. The book aims to provide an in-depth analysis of how strategic communication by interest groups is contributing to climate change inaction. It does this from a multidisciplinary perspective that expands the usual approach of climate change denialism and introduces a critical reflection on the roots of the problem, including the ethics of the denialist ideology and the rhetoric and role of climate change advocacy. Topics addressed include the power of persuasive narratives and discourses constructed to support climate inaction by lobbies and think tanks, the dominant human supremacist view and the patriarchal roots of denialists and advocates of climate change alike, the knowledge coalitions of the climate think tank networks, the denial strategies related to climate change of the nuclear, oil, and agrifood lobbies, the role of public relations firms, the anthropocentric roots of public relations, taboo topics such as human overpopulation and meat-eating, and the technological myth.This unique volume is recommended reading for students and scholars of communication and public relations.
Public Relations and Death
AvRoumen Dimitrov,Jordi Xifra
Inbunden, Engelska, 2025
2 421 kr
Skickas inom 10-15 vardagar
This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society. Beyond its natural inevitability, death has functioned as a potent instrument for image and reputation management, the legitimisation of authority, and the construction of collective memory. From antiquity to the digital era, communicative practices have employed death not merely to commemorate the deceased, but also as a mechanism to consolidate dynastic power, disseminate ideological frameworks, and exert influence over the living. Relations to death and relations through death shape the society’s past, present and future.This generative study explores the tensions between individual memory and official historiography, the strategic use of selective commemoration to legitimate political and cultural power and the role of public relations in shaping narratives of life and death across the arts, media, and political discourse.This comprehensive volume will be of interest to scholars and researchers of public relations, communication studies, promotional marketing and public diplomacy as well as critical historiography, thanatology, sociology, political philosophy, garbology, and discursive approaches to age and death.
Routledge Handbook of Critical Public Relations
AvJacquie L'Etang,David McKiem. fl.
Häftad, Engelska, 2016
1 130 kr
Skickas inom 10-15 vardagar
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field.Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication.The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Routledge Handbook of Critical Public Relations
AvJacquie L'Etang,David McKiem. fl.
E-bok
Engelska, 2015
1 345 kr
Läs direkt efter köp
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field.Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication.The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Routledge Handbook of Critical Public Relations
AvJacquie L'Etang,David McKiem. fl.
E-bok
PDF, Engelska, 2015
1 341 kr
Läs direkt efter köp
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field.Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication.The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Public Relations and Death
AvJordi Xifra,Roumen Dimitrov
E-bok
Engelska, 2025
805 kr
Läs direkt efter köp
This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society. Beyond its natural inevitability, death has functioned as a potent instrument for image and reputation management, the legitimisation of authority, and the construction of collective memory. From antiquity to the digital era, communicative practices have employed death not merely to commemorate the deceased, but also as a mechanism to consolidate dynastic power, disseminate ideological frameworks, and exert influence over the living. Relations to death and relations through death shape the society's past, present and future.This generative study explores the tensions between individual memory and official historiography, the strategic use of selective commemoration to legitimate political and cultural power and the role of public relations in shaping narratives of life and death across the arts, media, and political discourse.This comprehensive volume will be of interest to scholars and researchers of public relations, communication studies, promotional marketing and public diplomacy as well as critical historiography, thanatology, sociology, political philosophy, garbology, and discursive approaches to age and death.
Public Relations and Death
AvJordi Xifra,Roumen Dimitrov
E-bok
PDF, Engelska, 2025
805 kr
Läs direkt efter köp
This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society. Beyond its natural inevitability, death has functioned as a potent instrument for image and reputation management, the legitimisation of authority, and the construction of collective memory. From antiquity to the digital era, communicative practices have employed death not merely to commemorate the deceased, but also as a mechanism to consolidate dynastic power, disseminate ideological frameworks, and exert influence over the living. Relations to death and relations through death shape the society's past, present and future.This generative study explores the tensions between individual memory and official historiography, the strategic use of selective commemoration to legitimate political and cultural power and the role of public relations in shaping narratives of life and death across the arts, media, and political discourse.This comprehensive volume will be of interest to scholars and researchers of public relations, communication studies, promotional marketing and public diplomacy as well as critical historiography, thanatology, sociology, political philosophy, garbology, and discursive approaches to age and death.
Manual de Relaciones Publicas e Institucionales
Tercera edicion
AvJordi Xifra
E-bok
Spanska, 2017
250 kr
Läs direkt efter köp
Este manual presenta un amplio y completo recorrido por el territorio de las relaciones publicas en general y de las relaciones institucionales en particular, siendo el primer manual sobre esta ultima materia que se publica en lengua espanola. Todas las organizaciones tienen la obligacion vital de comunicarse con los publicos que conforman su entorno. Si no lo hacen, no existen. Entre estos publicos adquieren cada vez mas importancia los poderes publicos. Ahora bien, no se trata solo de que su entorno las conozca a traves de la publicidad, sino tambien de influir en el para que las entienda, para que comparta sus intereses, para que se adhiera a sus causas, para que las defienda si es necesario y para que, llegado el caso, las perdone. Es decir, las organizaciones deben tener una solida reputacion que, una vez creada, debe mantenerse. Las relaciones publicas e institucionales son las estrategias centrales de la gestion del riesgo reputacional. La obra abarca el proceso estrategico de direccion de relaciones publicas e institucionales, incidiendo en todas sus etapas -investigacion, metas y objetivos, estrategia y evaluacion- y de manera especial en las tecnicas que deben utilizarse en cada momento. Aunque se han eludido los debates teoricos en aras a una explicacion clara y sistematica, el libro se inicia con la exposicion de los fundamentos conceptuales, historicos y teoricos de la disciplina.
Poesías
I y II
AvJordi Xifra,Isidore Ducasse
E-bok
PDF, Spanska, 2026
149 kr
Läs direkt efter köp
Isidore-Lucien Ducasse nació el 4 de abril de 1846 en Montevideo, y falleció con solo 24 años en París el 24 de noviembre de 1870. Su impacto en la poesía y en el arte, sin embargo, fue enorme, ya que sus textos circularon entre los escritores y lectores más sagaces de la capital francesa, especialmente bajo el pseudónimo que lo hizo célebre: el conde de Lautréamont. La obra creativa de Ducasse consta solo de tres obras: "Los Cantos de Maldoror", editados también en Letras Universales, y los dos delgados tomos que recoge este volumen, titulados "Poesías I" y "Poesías II". En ellos se lleva a cabo un ejercicio radical de escritura que adelanta procedimientos que no volverán a verse hasta décadas después, cuando algunos de los autores más importantes para el surrealismo y las vanguardias lo declaren entre sus modelos.
Comunicación proactiva
La gestión de conflictos potenciales en las organizaciones
AvJordi Xifra
E-bok
PDF, Spanska, 2009
96 kr
Läs direkt efter köp
La gestión de conflictos potenciales constituye la aplicación de comunicación entre las organizaciones y sus públicos en un contexto muy específico, el de la elaboración de las políticas públicas. Conocida en el mundo anglosajón como issues management, y a caballo entre la comunicación de riesgos y la comunicación de crisis, esta función directiva está adquiriendo cada vez más importancia en la gestión empresarial, permitiendo a las compañías participar en el proceso de elaboración de las políticas públicas e influenciar dicho proceso para convertir las problemáticas públicas en oportunidades. En este libro, Xifra presenta las diferentes fases de este proceso estratégico, centrando la atención en la identificación de los temas potencialmente conflictivos. Esta identificación implica el seguimiento y vigilancia constante del entorno de la organización. Se trata de identificarlos y clasificarlos, considerando las tendencias y los avances sociales, políticos y económicos que pueden afectar, positiva o negativamente, al cumplimiento de las metas y objetivos de la organización. Su identificación permitirá detectar en qué estadio de su ciclo vital se encuentra. Más allá de la relación con los gestores públicos, la gestión de conflictos potenciales se ha convertido en un modelo estratégico aplicable a cualquier ámbito de la comunicación corporativa, deviniendo así un modelo de comunicación proactiva para evitar los conflictos y las crisis con el entorno de las organizaciones. Jordi Xifra es licenciado en Derecho y doctor en Publicidad y Relaciones Públicas por la Universidad Autónoma de Barcelona. Como profesor de la Universidad de Girona, imparte las asignaturas Introducción a las Relaciones Públicas y Teoría y Técnicas de las Relaciones Públicas. Es presidente de la Asociación de Investigadores en Relaciones Públicas y conferenciante habitual en foros nacionales e internacionales de comunicación y relaciones públicas.

Företag, bibliotek eller offentlig verksamhet?

Jordi Xifra – författare

Climate Change Denial and Public Relations

Routledge Handbook of Critical Public Relations

Climate Change Denial and Public Relations

Public Relations and Death

Routledge Handbook of Critical Public Relations

Routledge Handbook of Critical Public Relations

Routledge Handbook of Critical Public Relations

Public Relations and Death

Public Relations and Death

Manual de Relaciones Publicas e Institucionales

Poesías

Comunicación proactiva

Mina sidor

Mina sidor

Hjälp

Hjälp

Om Bokus

Om Bokus

Populärt

Populärt

Inspiration

Inspiration