Keith Butterick – författare
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2 produkter
2 produkter
757 kr
Skickas inom 10-15 vardagar
This essential guide to financial communication provides a concise critical overview of this increasingly important field. It challenges existing assumptions about the role and significance of financial public relations (PR) and investor relations, and the dominant paradigm of shareholder value. This book explores how the dominant paradigm in financial PR is based on the methodologically and historically incorrect assumption of symmetrical communication.Highlighting the importance of financial communications in the corporate hierarchy where it is often a direct function of the Finance Director, this book critically assesses its ideological role in normalising the idea and role of ‘the market’ and promotes the neoliberal view that the sole function of the public company is to increase shareholder value. It opens up new theoretical perspectives by considering retail investor behaviour from the perspective of fandom theory through the behaviour of investors during financial booms, busts and bubbles.This volume will be of interest to researchers in the fields of PR, financial communication, accounting and financial management as well as practitioners working in financial PR and investor relations.
1 580 kr
Skickas inom 3-6 vardagar
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and 'day in the life' examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book:Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and whyCovers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PRPacks each chapter with case studies, anecdotes from the field and career advice from expert PR professionalsHelps easy revision with exercises, summaries and checklist.
Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.