Robert L. Heath – författare
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45 produkter
Public Relations Theory
Capabilities and Competencies
Av Jae-Hwa Shin, Robert L. Heath
Häftad, 2020
712 kr
Lägg i varukorg
Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category!Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative workPublic Relations Theory: Capabilities and Competencies is a …
Social Media and Public Relations
Fake Friends and Powerful Publics
Av Judy Motion, Robert L. Heath m. fl.
Häftad, 2019
720 kr
Lägg i varukorg
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare …
Social Media and Public Relations
Fake Friends and Powerful Publics
Av Judy Motion, Robert L. Heath m. fl.
Inbunden, 2015
2510 kr
Lägg i varukorg
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare …
Handbook of Public Relations
Inbunden, 2000
2887 kr
Lägg i varukorg
The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status …
Management of Corporate Communication
From Interpersonal Contacts To External Affairs
Häftad, 1994
846 kr
Lägg i varukorg
Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to …
Human Communication Theory and Research
Concepts, Contexts, and Challenges
Av Robert L. Heath, Jennings Bryant
Inbunden, 2000
3309 kr
Lägg i varukorg
This text examines the current state of theory and research in communication, providing a broad introductory overview. For students in all areas of communication study.
Human Communication Theory and Research
Concepts, Contexts, and Challenges
Av Robert L. Heath, Jennings Bryant
Häftad, 2000
1427 kr
Lägg i varukorg
Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the …
Responding to Crisis
A Rhetorical Approach to Crisis Communication
Av Dan Pyle Millar, Robert L. Heath
Inbunden, 2003
2824 kr
Lägg i varukorg
In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well …
Responding to Crisis
A Rhetorical Approach to Crisis Communication
Av Dan Pyle Millar, Robert L. Heath
Häftad, 2003
891 kr
Lägg i varukorg
In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well …
Handbook of Risk and Crisis Communication
Av Robert L. Heath, H. Dan O'Hair
Inbunden, 2008
4353 kr
Lägg i varukorg
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, …
Handbook of Risk and Crisis Communication
Av Robert L. Heath, H. Dan O'Hair
Häftad, 2010
2195 kr
Lägg i varukorg
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, …
Rhetorical and Critical Approaches to Public Relations II
Av Robert L. Heath, Elizabeth L. Toth m. fl.
Inbunden, 2009
3904 kr
Lägg i varukorg
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public …
Rhetorical and Critical Approaches to Public Relations II
Av Robert L. Heath, Elizabeth L. Toth m. fl.
Häftad, 2009
1221 kr
Lägg i varukorg
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public …
Management of Corporate Communication
From Interpersonal Contacts To External Affairs
E-bok, 2020
999 kr
Lägg i varukorg
Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to …
Handbook of Risk and Crisis Communication
Av H. Dan O'Hair, Robert L. Heath
E-bok, 2020
2603 kr
Lägg i varukorg
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, …
Management of Corporate Communication
From Interpersonal Contacts To External Affairs
E-bok, 2020
999 kr
Lägg i varukorg
Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to …
Handbook of Risk and Crisis Communication
Av H. Dan O'Hair, Robert L. Heath
E-bok, 2020
2603 kr
Lägg i varukorg
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, …
Handbook of Organizational Rhetoric and Communication
Av Oyvind Ihlen, Robert L. Heath
Inbunden, 2018
2254 kr
Lägg i varukorg
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoricWhile the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book …
Handbook of Organizational Rhetoric and Communication
Av Robert L. Heath, Oyvind Ihlen
E-bok, 2018
2487 kr
Lägg i varukorg
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This …
Handbook of Organizational Rhetoric and Communication
Av Robert L. Heath, Oyvind Ihlen
E-bok, 2018
2487 kr
Lägg i varukorg
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This …
Handbook of Organizational Rhetoric and Communication
Av Oyvind Ihlen, Robert L. Heath
Häftad, 2027
535 kr
Kommande
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoricWhile the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book …
Public Relations Theory
Capabilities and Competencies
Av Robert L. Heath, Jae-Hwa Shin
E-bok, 2020
781 kr
Lägg i varukorg
Winner of the 2021 National Communication Association PRIDE award in the ''Outstanding Textbook'' category! Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities and Competencies is a …
Public Relations Theory
Capabilities and Competencies
Av Robert L. Heath, Jae-Hwa Shin
E-bok, 2020
798 kr
Lägg i varukorg
Winner of the 2021 National Communication Association PRIDE award in the ''Outstanding Textbook'' category! Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities and Competencies is a …
Social Media and Public Relations
Fake Friends and Powerful Publics
Av Shirley Leitch, Robert L. Heath m. fl.
E-bok, 2015
849 kr
Lägg i varukorg
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare …
Social Media and Public Relations
Fake Friends and Powerful Publics
Av Shirley Leitch, Robert L. Heath m. fl.
E-bok, 2015
849 kr
Lägg i varukorg
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare …
Rhetorical and Critical Approaches to Public Relations II
Av Damion Waymer, Elizabeth L. Toth m. fl.
E-bok, 2009
1413 kr
Lägg i varukorg
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public …
Rhetorical and Critical Approaches to Public Relations II
Av Damion Waymer, Elizabeth L. Toth m. fl.
E-bok, 2009
1413 kr
Lägg i varukorg
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public …
Handbook of Risk and Crisis Communication
Av H. Dan O'Hair, Robert L. Heath
E-bok, 2010
906 kr
Lägg i varukorg
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, …
Handbook of Risk and Crisis Communication
Av H. Dan O'Hair, Robert L. Heath
E-bok, 2010
896 kr
Lägg i varukorg
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, …
Responding to Crisis
A Rhetorical Approach to Crisis Communication
Av Robert L. Heath, Dan Pyle Millar
E-bok, 2003
1052 kr
Lägg i varukorg
In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well …
