Jennings Bryant – författare & böcker

Selective Exposure To Communication

Häftad, Engelska, 2011

720 kr

Skickas inom 10-15 vardagar

First published in 1985. Research into what is usually referred to as mass communication has concentrated on the societal impact of the media. The ways in which these media influence people and affect their behavior have been at issue. For the most part, undesirable effects were pondered and documented. Only a few desirable effects received similar attention and scrutiny. The research preoccupation with impact has been so pronounced that, comparatively speaking, next to no attention has been paid to questions such as why people enjoy whatever they elect to watch or hear, and more fundamentally, why they elect to watch or hear, in the first place, whatever it is that they elect to watch or hear. Without a symposium on research into selective exposure to informative and entertaining messages nor a publication that brought together the recent research in this area, this volume was put together in an effort to end this dilemma and to put selective-exposure research on the map as a significant research venture.

Media Effects

Advances in Theory and Research

AvJennings Bryant,Arthur A. Raneym. fl.

E-bok

Engelska, 2019

1 503 kr

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Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students.

This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars.

The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines.

Chapter 16 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Media Effects

Advances in Theory and Research

AvJennings Bryant,Arthur A. Raneym. fl.

E-bok

PDF, Engelska, 2019

1 451 kr

Läs direkt efter köp

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students.

This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars.

The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines.

Chapter 16 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Pornography

Research Advances and Policy Considerations

AvDolf Zillmann,Jennings Bryant

Inbunden, Engelska, 1989

569 kr

Skickas inom 10-15 vardagar

"...provides good coverage of the empirical literature."—Journal of Communication"...well written and presents a wide diversity of approaches to pornography."—CHOICE

Responding To the Screen

Reception and Reaction Processes

AvJennings Bryant,Dolf Zillmann

Inbunden, Engelska, 1991

2 132 kr

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This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

Pornography

Research Advances and Policy Considerations

AvDolf Zillmann,Jennings Bryant

Häftad, Engelska, 1989

418 kr

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"...provides good coverage of the empirical literature."—Journal of Communication"...well written and presents a wide diversity of approaches to pornography."—CHOICE

Responding To the Screen

Reception and Reaction Processes

AvJennings Bryant,Dolf Zillmann

Häftad, Engelska, 1991

843 kr

Skickas inom 10-15 vardagar

This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

Media, Children, and the Family

Social Scientific, Psychodynamic, and Clinical Perspectives

AvDolf Zillmann,Jennings Bryantm. fl.

Inbunden, Engelska, 1994

2 132 kr

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This book brings together a group of scholars to share findings and insights on the effects of media on children and family. Their contributions reflect not only widely divergent political orientations and value systems, but also three distinct domains of inquiry into human motivation and behavior -- social scientific, psychodynamic (or psychoanalytical), and clinical practice. Each of these three domains is privy to important evidence and insights that need to transcend epistemological and methodological boundaries if understanding of the subject is to improve dramatically. In keeping with this notion, the editors asked the authors to go beyond a summary of findings, and lend additional distinction to the book by applying the "binoculars" of their particular perspective and offering suggestions as to the implications of their findings.One of the goals of the conference that resulted in this book was consensus building in the area of media and family. From examining the findings and insights of a diverse group of scholars, it seems that consensus building in several areas is a distinct possibility. Addressing the concerns of educators about the influence of the mass media of communication -- entertainment programs in particular -- on children and the welfare of the nuclear family, this volume projects directions for superior programming, especially for educational television. The influence of sex and violence on children and adults is given much attention, and the development of moral judgment and sexual expectations, among other things, is explored. The critical analysis of media effects includes examination of positive contributions of the media, such as the search for missing children and exemplary educational programs.

Media, Children, and the Family

Social Scientific, Psychodynamic, and Clinical Perspectives

AvDolf Zillmann,Jennings Bryantm. fl.

Häftad, Engelska, 1994

720 kr

Skickas inom 10-15 vardagar

This book brings together a group of scholars to share findings and insights on the effects of media on children and family. Their contributions reflect not only widely divergent political orientations and value systems, but also three distinct domains of inquiry into human motivation and behavior -- social scientific, psychodynamic (or psychoanalytical), and clinical practice. Each of these three domains is privy to important evidence and insights that need to transcend epistemological and methodological boundaries if understanding of the subject is to improve dramatically. In keeping with this notion, the editors asked the authors to go beyond a summary of findings, and lend additional distinction to the book by applying the "binoculars" of their particular perspective and offering suggestions as to the implications of their findings.One of the goals of the conference that resulted in this book was consensus building in the area of media and family. From examining the findings and insights of a diverse group of scholars, it seems that consensus building in several areas is a distinct possibility. Addressing the concerns of educators about the influence of the mass media of communication -- entertainment programs in particular -- on children and the welfare of the nuclear family, this volume projects directions for superior programming, especially for educational television. The influence of sex and violence on children and adults is given much attention, and the development of moral judgment and sexual expectations, among other things, is explored. The critical analysis of media effects includes examination of positive contributions of the media, such as the search for missing children and exemplary educational programs.

Human Communication Theory and Research

Concepts, Contexts, and Challenges

AvRobert L. Heath,Jennings Bryant

Inbunden, Engelska, 2000

2 639 kr

Skickas inom 3-6 vardagar

This work covers such topics as: the anatomy of the communication process; language, meaning and messages; information and uncertainty - concepts and contexts; persuasion - concepts and contexts; and interpersonal communication - relationships, expectations and conflict.

Human Communication Theory and Research

Concepts, Contexts, and Challenges

AvRobert L. Heath,Jennings Bryant

Häftad, Engelska, 2000

1 328 kr

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Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational communication.The chapters herein are arranged to provide insight into the breadth of studies unique to communication, acknowledging along the way the contributions of researchers from psychology, political science, and sociology. Heath and Bryant chart developments and linkages within and between ways of looking at communication. The volume establishes an orientation for the social scientific study of communication, discussing principles of research, and outlining the requirements for the development and evaluation of theories.Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms and contexts.

Television and the American Family

AvJennings Bryant,J. Alison Bryant

Inbunden, Engelska, 2001

2 856 kr

Skickas inom 3-6 vardagar

The updated second edition of this work examining the effect of television on America's families, investigates the uses families make of television, family attitudes towards television and the effects of television on family life.

Communication and Emotion

Essays in Honor of Dolf Zillmann

AvJennings Bryant,David R. Roskos-Ewoldsenm. fl.

Inbunden, Engelska, 2003

582 kr

Skickas inom 10-15 vardagar

This collection serves two important functions: it synthesizes theory and research in the vital and vibrant area of communication and emotion, and it highlights the scholarly work and contributions of Dolf Zillmann, the preeminent contributor to this area of inquiry.As one of the most productive and influential scholars in the annals of communication inquiry, Zillmann is well known for his contributions in the areas of communication, emotion, media effects, and aggression. Editors Jennings Bryant, David Roskos-Ewoldsen, and Joanne Cantor have collected groundbreaking essays from scholars active in the field, all of whom studied under or worked with Zillmann during his exemplary career. The contributions included here acknowledge the significance of Zillmann's work and identify many of the intellectual streams that contributed to his scholarship.Utilizing both psychology and communication perspectives, this volume covers the current literature in communication and emotion, with a focus on key theories, media effects, and entertainment theory. As a comprehensive synthesis of theory and research in communication and emotion, it will be of great interest to scholars in communication theory, cognitive and social psychology, and psychophysiology. With a concluding state-of-the-art chapter by Dolf Zillmann himself, this volume offers a thorough and distinctive examination of communication and emotion scholarship, and it will serve as an invaluable resource for current and future generations of scholars.

Mass Media Effects Research

Advances Through Meta-Analysis

AvRaymond W. Preiss,Barbara Mae Gaylem. fl.

Inbunden, Engelska, 2006

2 758 kr

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This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement. The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society.

Mass Media Effects Research

Advances Through Meta-Analysis

AvRaymond W. Preiss,Barbara Mae Gaylem. fl.

Häftad, Engelska, 2006

994 kr

Skickas inom 10-15 vardagar

This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement. The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society.

Handbook of Sports and Media

AvArthur A. Raney,Jennings Bryant

Inbunden, Engelska, 2006

3 463 kr

Skickas inom 10-15 vardagar

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship. As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies.

Handbook of Sports and Media

AvArthur A. Raney,Jennings Bryant

Häftad, Engelska, 2006

1 700 kr

Skickas inom 10-15 vardagar

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship. As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies.

Psychology of Entertainment

AvJennings Bryant,Peter Vorderer

Inbunden, Engelska, 2006

2 680 kr

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As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take entertainment seriously. The scholarly spin on entertainment has been manifested in traditional ways, as well as innovative ones. Representing the current state of theory and research, Psychology of Entertainment promises to be the most comprehensive and up-to-date volume on entertainment. It serves to define the new area of study and provides a theoretical spin for future work in the area.Divided into three basic parts, this book:*addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it;*explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and*provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously.Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.

Psychology of Entertainment

AvJennings Bryant,Peter Vorderer

Häftad, Engelska, 2006

1 117 kr

Skickas inom 10-15 vardagar

As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take entertainment seriously. The scholarly spin on entertainment has been manifested in traditional ways, as well as innovative ones. Representing the current state of theory and research, Psychology of Entertainment promises to be the most comprehensive and up-to-date volume on entertainment. It serves to define the new area of study and provides a theoretical spin for future work in the area.Divided into three basic parts, this book:*addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it;*explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and*provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously.Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.

Playing Video Games

Motives, Responses, and Consequences

AvPeter Vorderer,Jennings Bryant

Inbunden, Engelska, 2006

2 735 kr

Skickas inom 5-8 vardagar

From security training simulations to war games to role-playing games, to sports games to gambling, playing video games has become a social phenomena, and the increasing number of players that cross gender, culture, and age is on a dramatic upward trajectory. Playing Video Games: Motives, Responses, and Consequences integrates communication, psychology, and technology to examine the psychological and mediated aspects of playing video games. It is the first volume to delve deeply into these aspects of computer game play. It fits squarely into the media psychology arm of entertainment studies, the next big wave in media studies. The book targets one of the most popular and pervasive media in modern times, and it will serve to define the area of study and provide a theoretical spine for future research.This unique and timely volume will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, and marketing.

Playing Video Games

Motives, Responses, and Consequences

AvPeter Vorderer,Jennings Bryant

Häftad, Engelska, 2006

1 117 kr

Skickas inom 10-15 vardagar

From security training simulations to war games to role-playing games, to sports games to gambling, playing video games has become a social phenomena, and the increasing number of players that cross gender, culture, and age is on a dramatic upward trajectory. Playing Video Games: Motives, Responses, and Consequences integrates communication, psychology, and technology to examine the psychological and mediated aspects of playing video games. It is the first volume to delve deeply into these aspects of computer game play. It fits squarely into the media psychology arm of entertainment studies, the next big wave in media studies. The book targets one of the most popular and pervasive media in modern times, and it will serve to define the area of study and provide a theoretical spine for future research.This unique and timely volume will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, and marketing.

Communication and Emotion

Essays in Honor of Dolf Zillmann

AvJennings Bryant,David R. Roskos-Ewoldsenm. fl.

Häftad, Engelska, 2003

336 kr

Skickas inom 10-15 vardagar

This collection serves two important functions: it synthesizes theory and research in the vital and vibrant area of communication and emotion, and it highlights the scholarly work and contributions of Dolf Zillmann, the preeminent contributor to this area of inquiry.As one of the most productive and influential scholars in the annals of communication inquiry, Zillmann is well known for his contributions in the areas of communication, emotion, media effects, and aggression. Editors Jennings Bryant, David Roskos-Ewoldsen, and Joanne Cantor have collected groundbreaking essays from scholars active in the field, all of whom studied under or worked with Zillmann during his exemplary career. The contributions included here acknowledge the significance of Zillmann's work and identify many of the intellectual streams that contributed to his scholarship.Utilizing both psychology and communication perspectives, this volume covers the current literature in communication and emotion, with a focus on key theories, media effects, and entertainment theory. As a comprehensive synthesis of theory and research in communication and emotion, it will be of great interest to scholars in communication theory, cognitive and social psychology, and psychophysiology. With a concluding state-of-the-art chapter by Dolf Zillmann himself, this volume offers a thorough and distinctive examination of communication and emotion scholarship, and it will serve as an invaluable resource for current and future generations of scholars.

Selective Exposure To Communication

AvDolf Zillmann,Jennings Bryant

Inbunden, Engelska, 1985

2 193 kr

Skickas inom 10-15 vardagar

First published in 1985. Research into what is usually referred to as mass communication has concentrated on the societal impact of the media. The ways in which these media influence people and affect their behavior have been at issue. For the most part, undesirable effects were pondered and documented. Only a few desirable effects received similar attention and scrutiny. The research preoccupation with impact has been so pronounced that, comparatively speaking, next to no attention has been paid to questions such as why people enjoy whatever they elect to watch or hear, and more fundamentally, why they elect to watch or hear, in the first place, whatever it is that they elect to watch or hear. Without a symposium on research into selective exposure to informative and entertaining messages nor a publication that brought together the recent research in this area, this volume was put together in an effort to end this dilemma and to put selective-exposure research on the map as a significant research venture.

Media Use in the Information Age

Emerging Patterns of Adoption and Consumer Use

AvJennings Bryant,Jerry L. Salvaggio

E-bok

PDF, Engelska, 2023

519 kr

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Media Use in the Information Age (1989) analyses new technologies, their impact on mass communications, and their effects on the users of these new systems. It looks at technologies such as videotex, and their successes and failures around the world, and examines the early adoptions of technologies such as home computers.

Media Use in the Information Age

Emerging Patterns of Adoption and Consumer Use

AvJennings Bryant,Jerry L. Salvaggio

E-bok

Engelska, 2023

538 kr

Läs direkt efter köp

Media Use in the Information Age (1989) analyses new technologies, their impact on mass communications, and their effects on the users of these new systems. It looks at technologies such as videotex, and their successes and failures around the world, and examines the early adoptions of technologies such as home computers.

Media Use in the Information Age

Emerging Patterns of Adoption and Consumer Use

AvJerry L. Salvaggio,Jennings Bryant

Inbunden, Engelska, 2023

1 841 kr

Skickas inom 10-15 vardagar

Media Use in the Information Age (1989) analyses new technologies, their impact on mass communications, and their effects on the users of these new systems. It looks at technologies such as videotex, and their successes and failures around the world, and examines the early adoptions of technologies such as home computers.

Media Use in the Information Age

Emerging Patterns of Adoption and Consumer Use

AvJerry L. Salvaggio,Jennings Bryant

Häftad, Engelska, 2025

458 kr

Skickas inom 10-15 vardagar

Media Use in the Information Age (1989) analyses new technologies, their impact on mass communications, and their effects on the users of these new systems. It looks at technologies such as videotex, and their successes and failures around the world, and examines the early adoptions of technologies such as home computers.

Handbook of Sports and Media

AvJennings Bryant,Arthur A. Raney

E-bok

Engelska, 2009

1 964 kr

Läs direkt efter köp

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship. As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies.

Handbook of Sports and Media

AvJennings Bryant,Arthur A. Raney

E-bok

PDF, Engelska, 2009

2 018 kr

Läs direkt efter köp

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship. As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies.

Psychology of Entertainment

AvPeter Vorderer,Jennings Bryant

E-bok

Engelska, 2013

1 362 kr

Läs direkt efter köp

As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take entertainment seriously. The scholarly spin on entertainment has been manifested in traditional ways, as well as innovative ones. Representing the current state of theory and research, Psychology of Entertainment promises to be the most comprehensive and up-to-date volume on entertainment. It serves to define the new area of study and provides a theoretical spin for future work in the area.Divided into three basic parts, this book:*addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it;*explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and*provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously.Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.