Ansgar Zerfass – författare

Visar alla böcker från författaren Ansgar Zerfass. Handla med fri frakt och snabb leverans.

39 produkter

1. 

   Future Directions of Strategic Communication

   Av Howard Nothhaft, Kelly Page Werder m. fl.

   Inbunden, 2019

   2510 kr

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   This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like …

2. 

   Routledge Handbook of Strategic Communication

   Av Derina Holtzhausen, Ansgar Zerfass

   Häftad, 2019

   810 kr

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   The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing …

3. 

   Routledge Handbook of Strategic Communication

   Av Derina Holtzhausen, Ansgar Zerfass

   Inbunden, 2014

   3737 kr

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   The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing …

4. 

   Public Relations and Communication Management

   Current Trends and Emerging Topics

   Av Krishnamurthy Sriramesh, Ansgar Zerfass m. fl.

   Inbunden, 2013

   3155 kr

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   Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional …

5. 

   Public Relations and Communication Management

   Current Trends and Emerging Topics

   Av Krishnamurthy Sriramesh, Ansgar Zerfass m. fl.

   Häftad, 2013

   951 kr

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   Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional …

6. 

   Future Directions of Strategic Communication

   Av Ansgar Zerfass, Dejan Vercic m. fl.

   E-bok, 2020

   785 kr

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   This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like …

7. 

   Future Directions of Strategic Communication

   Av Ansgar Zerfass, Dejan Vercic m. fl.

   E-bok, 2020

   768 kr

   Lägg i varukorg

   This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like …

8. 

   Future Directions of Strategic Communication

   Av Howard Nothhaft, Kelly Page Werder m. fl.

   Häftad, 2021

   647 kr

   Lägg i varukorg

   This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like …

9. 

   Public Relations and Communication Management

   Current Trends and Emerging Topics

   Av Jeong-Nam Kim, Ansgar Zerfass m. fl.

   E-bok, 2013

   1124 kr

   Lägg i varukorg

   Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional …

10. 

    Public Relations and Communication Management

    Current Trends and Emerging Topics

    Av Jeong-Nam Kim, Ansgar Zerfass m. fl.

    E-bok, 2013

    1124 kr

    Lägg i varukorg

    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional …

11. 

    Routledge Handbook of Strategic Communication

    Av Derina Holtzhausen, Ansgar Zerfass

    E-bok, 2014

    802 kr

    Lägg i varukorg

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing …

12. 

    Routledge Handbook of Strategic Communication

    Av Derina Holtzhausen, Ansgar Zerfass

    E-bok, 2014

    802 kr

    Lägg i varukorg

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing …

13. 

    Strategic Communication for Non-Profit Organisations

    Challenges and Alternative Approaches

    Av Evandro Oliveira, Ana Duarte Melo m. fl.

    Inbunden, 2016

    1036 kr

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14. 

    Strategic Communication for Non-Profit Organisations

    Challenges and Alternative Approaches

    Av Evandro Oliveira, Ana Duarte Melo m. fl.

    Häftad, 2017

    929 kr

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15. 

    Management Game of Communication

    Av Ansgar Zerfass, Stefania Romenti m. fl.

    E-bok, 2016

    1511 kr

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    We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow …

16. 

    Management Game of Communication

    Av Peggy Simcic Brønn, Stefania Romenti m. fl.

    Inbunden, 2016

    1390 kr

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    We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow …

17. 

    Communication Ethics in a Connected World

    Research in Public Relations and Organisational Communication

    Av Andrea Catellani, Ansgar Zerfass m. fl.

    Häftad, 2015

    1138 kr

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    What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by …

18. 

    Communication Excellence

    How to Develop, Manage and Lead Exceptional Communications

    Av Ralph Tench, Dejan Verčič m. fl.

    Häftad, 2017

    400 kr

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    Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and …

19. 

    Communication Excellence

    How to Develop, Manage and Lead Exceptional Communications

    Av Piet Verhoeven, Angeles Moreno m. fl.

    E-bok, 2017

    488 kr

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    Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and …

20. 

    Public Relations Research

    European and International Perspectives and Innovations

    Av Ansgar Zerfaß, A. A. van Ruler m. fl.

    Inbunden, 2008

    552 kr

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    Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in …

21. 

    Unternehmensführung und Öffentlichkeitsarbeit

    Grundlegung einer Theorie der Unternehmenskommunikation und Public Relations

    Av Ansgar Zerfaß

    Häftad, 2010

    810 kr

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    Mit der dritten Auflage dieser mehrfach ausgezeichneten Studie ist eines der zentralen Werke der deutschsprachigen PR-Forschung wieder verfügbar. Der Autor entwickelt eine Theorie der Integrierten Unternehmenskommunikation, die Erkenntnisse aus Kommunikationswissenschaft, Betriebswirtschaftslehre, …

22. 

    Organisationskommunikation und Public Relations

    Forschungsparadigmen und neue Perspektiven

    Av Ansgar Zerfaß, Lars Rademacher m. fl.

    Häftad, 2013

    531 kr

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    Der Band diskutiert ein zentrales Thema für die Kommunikationswissenschaft und Organisationsforschung: Das Verhältnis von Konzeptionen der Organisationskommunikation und Public Relations. Die Autoren legen die Entwicklungslinien von PR-Theorien und Organisationskommunikation offen, präsentieren …

23. 

    Public Relations Research

    European and International Perspectives and Innovations

    Av Ansgar Zerfaß, A. A. van Ruler m. fl.

    Häftad, 2014

    552 kr

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    Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in …

24. 

    E-Content

    Technologies and Perspectives for the European Market

    Av Peter A. Bruck, Andrea Buchholz m. fl.

    Inbunden, 2005

    568 kr

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    Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming …

25. 

    E-Content

    Technologies and Perspectives for the European Market

    Av Ansgar Zerfass, Zeger Karssen m. fl.

    E-bok, 2006

    734 kr

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    Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming …

26. 

    E-Content

    Technologies and Perspectives for the European Market

    Av Peter A. Bruck, Andrea Buchholz m. fl.

    Häftad, 2010

    568 kr

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    Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming …

27. 

    Handbuch Public Affairs

    Politische Kommunikation für Unternehmen und Organisationen

    Av Ulrike Röttger, Patrick Donges m. fl.

    Inbunden, 2021

    1534 kr

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    Das Handbuch bietet einen umfassenden Überblick über die Grundlagen, Rahmenbedingungen, Einsatzfelder, Instrumente und Maßnahmen des Public-Affairs-Managements. Es vermittelt grundlegendes Know-how über die Funktionsweisen, Potenziale und auch Risiken strategischer Kommunikation, die auf das …

28. 

    Handbuch Unternehmenskommunikation

    Strategie – Management – Wertschöpfung

    Av Ansgar Zerfaß, Manfred Piwinger m. fl.

    Inbunden, 2022

    2418 kr

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    Die dritte Auflage des deutschsprachigen Standardwerks zur Unternehmenskommunikation zeigt, wie Kommunikation zum wirtschaftlichen Erfolg beiträgt, Handlungsspielräume schafft, Beziehungen aufbaut sowie Reputation und Unternehmenswert steigert. Im Mittelpunkt steht konzeptionelles Wissen, das …

29. 

    Handbuch Investor Relations und Finanzkommunikation

    Av Christian Pieter Hoffmann, Dirk Schiereck m. fl.

    Inbunden, 2022

    1580 kr

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    Das deutschsprachige Standardwerk zur Kapitalmarktkommunikation bietet einen Überblick zum aktuellen Stand der internationalen Forschung und zur Praxis in diesem jungen und dynamischen Themenfeld. Zugleich dient es als Lektüre für Verantwortungsträger in Vorstand, Geschäftsführung und anderen …

30. 

    Handbuch Mitarbeiterkommunikation

    Interne Kommunikation in Unternehmen

    Av Sabine Einwiller, Sonja Sackmann m. fl.

    Inbunden, 2021

    1684 kr

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    Das Handbuch vermittelt einen ganzheitlichen Überblick zu Mitarbeitenden als Zielgruppe und Akteure der Kommunikation von Unternehmen und anderen Organisationen. Diskutiert werden verschiedene Ebenen der internen Kommunikation: Interne Unternehmenskommunikation zwischen Unternehmensleitung und …