Yang Cheng - Böcker

Provides an essential guide to AI's impact on PR practices, ethics, and societal implications As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigating the Future offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia, this comprehensive volume addresses the ethical implications, challenges, and opportunities AI presents for individuals, organizations, and society. Covering topics such as AI-driven crisis communication, algorithmic bias, and human-robot interactions, the authors provide both theoretical frameworks and actionable strategies to help readers navigate the AI-driven landscape. The book is structured into three distinct sections, each addressing AI's impact at different levels of communication, including individual, professional and organizational, and society levels. The opening section explores personal experiences with AI, followed by an examination of AI's transformative role in public relations and strategic communication, including crisis management, employee communication, and AI-augmented content creation. The concluding section delves into the broader implications of AI on democracy, media ethics, and cultural biases. Offering expert guidance for integrating AI tools responsibly while addressing privacy concerns and ethical dilemmas, AI and Strategic Communication: Presents cutting-edge research from experts in AI, PR, and media ethicsDiscusses emerging AI-driven technologies and their implications for PR professionalsDiscusses AI's impact on democracy, misinformation, and truth in public discourseIncludes a forward-looking analysis of AI's evolving role in communicationOffers recommendations for future research and professional adaptationFeatures research-backed insights, practical strategies, and real-world case studiesWith a multidisciplinary approach to communication in the digital age, AI and Strategic Communication: Navigating the Future is essential reading for students, educators, and industry professionals looking to stay ahead in the evolving field of strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication.

Although the area of International Manufacturing Network (IMN) and International Operations Network (ION) has received considerable attention in the literature, most of studies appear multifaceted and interdisciplinary, and thereby require thorough investigation from both academic and practical perspectives, in order to deepen our related understanding. The book seeks advanced contributions that will combine theoretical insights and empirical experience by offering a detailed examination of IMN and, further, ION from various perspectives. This book can be used as a reference material for scholar-practitioners, business executives, and university researchers who need to deepen their understanding on the importance and influence of IMN and ION as well as their development. The book is important because there are few reference/resource materials available related to IMN and ION.