Research Agenda for Place Branding

Edited by Dominic Medway, Gary Warnaby, Manchester Metropolitan University and John Byrom, University of Liverpool, UK

'Most key themes of interest to anyone involved in place branding research are covered in the governance, contexts and experiences sections, and along with the key grounding issues, the book contains some very insightful case studies. In the final chapter, Stephen Brown recognises that while place branding may have peaked, we now see more of a focus on destination demarketing. This book is therefore very timely. Since global tourism was devastated in 2020 and places seek to recover from the COVID-19 pandemic, a more considered research agenda as outlined in this book may lead to places being better managed with a focus more on sufficiency than growth, so we do not face a need for destination demarketing again.'

• Contents:1 Place branding’s present and past realities, andfuture research agendas 1Dominic Medway, Gary Warnaby and John ByromPART I GOVERNANCE2 Place branding and the neoliberal class settlement 19Aram Eisenschitz3 Computational approaches to place branding:A call for a theory-driven research agenda 33Efe Sevin4 Demystifying participation and engagement in thebranding of urban places 47Andrea Insch5 The spatial planning–place branding nexus:A research agenda for spatial development 67Eduardo Oliveira, Kristof Van Assche and Raoul BeunenPART II CONTEXTS6 Place branding and locational decisions: Takinga behavioural economics perspective? 87Aleks Vladimirov and Gary Warnaby7 Global city branding 101Adriana Campelo8 The Nordic wave in place branding: Globalimplications and relevance 117Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy9 The tale of three cities: Place branding, scalarcomplexity and football 131Steve Millington, Chloe Steadman, Gareth Robertsand Dominic Medway10 Sustainable Development Goals in place branding:Developing a research agenda 151Anette Therkelsen, Laura James and Henrik Halkier11 Keeping pace with the digital transformation of place 163Brendan James KeeganPART III EXPERIENCE12 Posthuman phenomenology: What are places likefor nonhumans? 183Jack Coffin13 Co-creation of place brands? 201Jenny Rowley and Sonya Hanna14 Tourism, the burden of authenticity and place branding 215Maria Lichrou and Lisa O’Malley15 Making ‘sense’ of place branding: Adoptinga sensemaking, sensefiltering and sensegiving lens 233Laura Reynolds and Nicole Koenig-Lewis16 Considering place and the sensorium through thelens of non-representational theory 247Simon CryerPART IV CREATIVITY17 Illuminating identity: The capacity of lightfestivals to enhance place? 267Tim Edensor18 ‘The artist in you’: Thinking differently aboutplace branding research 283Mihalis Kavaratzis and Gary Warnaby19 Peak place marketing: My part in its downfall 301Stephen BrownIndex 313