Charlotte Shi – författare

Visar alla böcker från författaren Charlotte Shi. Handla med fri frakt och snabb leverans.

2 produkter

1. 

   Pop-up Retailing

   Managerial and Strategic Perspectives

   Av Gary Warnaby, Charlotte Shi

   Häftad, 2018

   624 kr

   Lägg i varukorg

   This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial …

2. 

   Pop-up Retailing

   Managerial and Strategic Perspectives

   Av Charlotte Shi, Gary Warnaby

   E-bok, 2017

   813 kr

   Lägg i varukorg

   This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial …