City Branding

Edited by Alex Deffner, Retired Professor of Urban and Leisure Planning, Department of Planning and Regional Development, University of Thessaly, Greece and Mihalis Kavaratzis, Professor of Place Marketing, Department of Marketing, International Business and Tourism, Manchester Metropolitan University, UK

‘It offers a great deal of inspiration that is also based on original, innovative, serious research. And more importantly,[...], it also pays attention to “non-usual suspect” cities in addition to Venice, London or Paris.’

• Contents1 Introduction: city branding, reputation management andtourism development 1Alex Deffner and Mihalis KavaratzisPART I TOWARDS NEW UNDERSTANDINGS OFTOOLS AND THEORIES IN CITY BRANDING2 Rethinking ethics in city branding: from competition tovulnerability. Lessons from Venice and Gothenburg 15Cecilia Cassinger and Monica Porzionato3 The climate change challenge: catalysing behaviouralchange through city branding – an exploratory analysis ofcities in UK and Canada 29Giannina Warren, Chad Walker and Evan Cleave4 City image impact from event strategies in city branding:evidence from a longitudinal study of top-of-mindawareness from music and sports events in two Danish cities 47Ole Have Jørgensen and Rune Thorbjørn Jason Clausen5 Reimagining city brand analysis with social mediaanalytics: the case of Bangkok, Thailand 61Viriya Taecharungroj6 Beyond the horizon of city branding and city marketing:definitions and classifications of city image advertising inChina from scholars’ and practitioners’ perspectives 79Dian Wang and Bowen ZhangPART II CITY BRAND, IDENTITY AND REPUTATION7 The golden triangle of place reputation for metropolitaninternational cities: the cases of London and Paris 95Camille Chamard, Christophe Alaoux and Laura Carmouze8 Participatory approach to developing and elaboratingplace brand identity: case study of the city of Łódź, Poland 109Marta Hereźniak and Magdalena Florek9 Building styles in municipal architecture as expressionof regional identity: the city branding of public space inFrench border areas 126Martin de Jong and Haiyan LuPART III CITY BRANDING AND TOURISM10 New urban tourism and responsible tourism as gamechangers in city branding: reflections on the latestbranding efforts of four European cities 151Nicholas Karachalis and Eirini Vlassi11 Overtourism, undertourism and beyond: re-thinking citybranding in Budapest 170Ivett Pinke-Sziva, Melanie Smith, Orsolya Szakály and Bence Csapody12 Rising from the ashes: co-creation as a collaborativebranding strategy for South African cities in thepost-pandemic era 185Sally Sabra and Yolandi Burger