Alex Deffner – författare
Visar alla böcker från författaren Alex Deffner. Handla med fri frakt och snabb leverans.
2 produkter
City Branding
Concepts and Tools for Reputation Management and Tourism Development
Av Alex Deffner, Mihalis Kavaratzis
Inbunden, 2025
1723 kr
Lägg i varukorg
This prescient book explores the relationship between city branding, reputation management and tourism development through a comprehensive collection of propositions to re-examine and refine city branding tools and ideas.Enhancing the existing literature and with contributions from cities across …
City Branding
Concepts and Tools for Reputation Management and Tourism Development
Av Mihalis Kavaratzis, Alex Deffner
E-bok, 2025
459 kr
Lägg i varukorg
This prescient book explores the relationship between city branding, reputation management and tourism development through a comprehensive collection of propositions to re-examine and refine city branding tools and ideas. Enhancing the existing literature and with contributions from cities across …
