Alex Deffner – författare

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1 produkter

1. 

   City Branding

   Concepts and Tools for Reputation Management and Tourism Development

   Av Alex Deffner, Mihalis Kavaratzis

   Inbunden, 2025

   1732 kr

   Lägg i varukorg

   This prescient book explores the relationship between city branding, reputation management and tourism development through a comprehensive collection of propositions to re-examine and refine city branding tools and ideas.Enhancing the existing literature and with contributions from cities across …