J. Andrew Petersen – författare

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7 produkter

1. 

   Statistical Methods in Customer Relationship Management

   Av J. Andrew Petersen, V. Kumar

   E-bok, 2012

   1287 kr

   Lägg i varukorg

   Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for …

2. 

   Statistical Methods in Customer Relationship Management

   Av J. Andrew Petersen, V. Kumar

   E-bok, 2012

   1259 kr

   Lägg i varukorg

   Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for …

3. 

   Statistical Methods in Customer Relationship Management

   Av V. Kumar, J. Andrew Petersen

   Inbunden, 2012

   1112 kr

   Lägg i varukorg

   Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for …

4. 

   Marketing Analytics

   Based on First Principles

   Av Robert W. Palmatier, J. Andrew Petersen m. fl.

   E-bok, 2022

   771 kr

   Lägg i varukorg

   All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier''s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and …

5. 

   Marketing Analytics

   Based on First Principles

   Av Robert W. Palmatier, J. Andrew Petersen m. fl.

   Häftad, 2022

   708 kr

   Lägg i varukorg

   All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and …

6. 

   Marketing Analytics

   Based on First Principles

   Av Robert W. Palmatier, J. Andrew Petersen m. fl.

   Inbunden, 2022

   2489 kr

   Lägg i varukorg

   All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and …

7. 

   Statistical Methods in Customer Relationship Manag ement

   Av V. Kumar, J. Andrew Petersen

   2012

   1032 kr

   Tillfälligt slut

   Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for …