Robert W. Palmatier – författare
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17 produkter
Marketing Strategy
Based on First Principles and Data Analytics
Av Robert W. Palmatier, Shrihari Sridhar
Häftad, 2021
832 kr
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Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to …
Marketing Channel Strategy
An Omni-Channel Approach -International Student Edition
Av Robert W. Palmatier, Eugene Sivadas m. fl.
Häftad, 2019
758 kr
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Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage …
Marketing Strategy
Based on First Principles and Data Analytics
Av Robert W. Palmatier, Shrihari Sridhar
E-bok, 2020
915 kr
Lägg i varukorg
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to …
Marketing Analytics
Based on First Principles
Av Robert W. Palmatier, J. Andrew Petersen m. fl.
E-bok, 2022
771 kr
Lägg i varukorg
All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier''s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and …
Marketing
Based on First Principles
Av Robert W. Palmatier, Andrew Crecelius
Häftad, 2025
658 kr
Lägg i varukorg
An introduction to marketing theory and practice based around Palmatier’s acclaimed ‘first principles’, this textbook provides a global perspective and an abundance of engaging case studies.Palmatier’s four principles – all customers differ, all customers change, all competitors react, all …
Marketing
Based on First Principles
Av Robert W. Palmatier, Andrew Crecelius
Inbunden, 2025
2051 kr
Lägg i varukorg
An introduction to marketing theory and practice based around Palmatier’s acclaimed ‘first principles’, this textbook provides a global perspective and an abundance of engaging case studies.Palmatier’s four principles – all customers differ, all customers change, all competitors react, all …
Marketing
Based on First Principles
Av Robert W. Palmatier, Andrew Crecelius
E-bok, 2025
722 kr
Lägg i varukorg
An introduction to marketing theory and practice based around Palmatier''s acclaimed ''first principles'', this textbook provides a global perspective and an abundance of engaging case studies. Palmatier''s four principles – all customers differ, all customers change, all competitors react, all …
Marketing
Based on First Principles
Av Robert W. Palmatier, Andrew Crecelius
E-bok, 2025
722 kr
Lägg i varukorg
An introduction to marketing theory and practice based around Palmatier''s acclaimed ''first principles'', this textbook provides a global perspective and an abundance of engaging case studies. Palmatier''s four principles – all customers differ, all customers change, all competitors react, all …
Marketing Analytics
Based on First Principles
Av Robert W. Palmatier, J. Andrew Petersen m. fl.
Häftad, 2022
708 kr
Lägg i varukorg
All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and …
Marketing Analytics
Based on First Principles
Av Robert W. Palmatier, J. Andrew Petersen m. fl.
Inbunden, 2022
2489 kr
Lägg i varukorg
All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and …
Handbook on Customer Centricity
Strategies for Building a Customer-Centric Organization
Av Robert W. Palmatier, Christine Moorman m. fl.
Inbunden, 2019
3049 kr
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'A must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications on how to infuse customer centricity into an organization by making systematic changes to organizational design, …
Handbook on Customer Centricity
Strategies for Building a Customer-Centric Organization
Av Ju-Yeon Lee, Christine Moorman m. fl.
E-bok, 2019
880 kr
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''A must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications on how to infuse customer centricity into an organization by making systematic changes to organizational design, …
Intelligent Marketer’s Guide to Data Privacy
The Impact of Big Data on Customer Trust
Av Robert W. Palmatier, Kelly D. Martin
Inbunden, 2019
418 kr
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**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.**Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet …
Intelligent Marketer's Guide to Data Privacy
The Impact of Big Data on Customer Trust
Av Kelly D. Martin, Robert W. Palmatier
E-bok, 2019
588 kr
Lägg i varukorg
**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.** Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet …
Customer Engagement Marketing
Av Robert W. Palmatier, V. Kumar m. fl.
Inbunden, 2017
2584 kr
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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing …
Customer Engagement Marketing
Av Colleen M. Harmeling, V. Kumar m. fl.
E-bok, 2017
3348 kr
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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing …
Customer Engagement Marketing
Av Robert W. Palmatier, V. Kumar m. fl.
Häftad, 2018
2584 kr
Lägg i varukorg
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing …
