Andrew Crecelius – författare
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4 produkter
Marketing
Based on First Principles
Av Robert W. Palmatier, Andrew Crecelius
Häftad, 2025
658 kr
Lägg i varukorg
An introduction to marketing theory and practice based around Palmatier’s acclaimed ‘first principles’, this textbook provides a global perspective and an abundance of engaging case studies.Palmatier’s four principles – all customers differ, all customers change, all competitors react, all …
Marketing
Based on First Principles
Av Robert W. Palmatier, Andrew Crecelius
Inbunden, 2025
2051 kr
Lägg i varukorg
An introduction to marketing theory and practice based around Palmatier’s acclaimed ‘first principles’, this textbook provides a global perspective and an abundance of engaging case studies.Palmatier’s four principles – all customers differ, all customers change, all competitors react, all …
Marketing
Based on First Principles
Av Robert W. Palmatier, Andrew Crecelius
E-bok, 2025
722 kr
Lägg i varukorg
An introduction to marketing theory and practice based around Palmatier''s acclaimed ''first principles'', this textbook provides a global perspective and an abundance of engaging case studies. Palmatier''s four principles – all customers differ, all customers change, all competitors react, all …
Marketing
Based on First Principles
Av Robert W. Palmatier, Andrew Crecelius
E-bok, 2025
722 kr
Lägg i varukorg
An introduction to marketing theory and practice based around Palmatier''s acclaimed ''first principles'', this textbook provides a global perspective and an abundance of engaging case studies. Palmatier''s four principles – all customers differ, all customers change, all competitors react, all …