Christine Moorman – författare
Visar alla böcker från författaren Christine Moorman. Handla med fri frakt och snabb leverans.
8 produkter
Strategic Market Management
Av David A. Aaker, Christine Moorman
Häftad, 2023
1194 kr
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Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and …
Strategy from the Outside In: Profiting from Customer Value
Av Christine Moorman, George S. Day
E-bok, 2010
451 kr
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Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenuesand profits, and created more value for customers. …
Strategic Market Management
Av Christine Moorman, David A. Aaker
E-bok, 2023
1007 kr
Lägg i varukorg
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management , David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and …
Customer Data and Privacy: The Insights You Need from Harvard Business Review
The Insights You Need from Harvard Business Review
Av Harvard Business Review, Timothy Morey m. fl.
Häftad, 2020
204 kr
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Collect data and build trust.With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to …
Customer Data and Privacy: The Insights You Need from Harvard Business Review
Av Thomas C. Redman, Christine Moorman m. fl.
E-bok, 2020
305 kr
Lägg i varukorg
Collect data and build trust.With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to …
Customer Data and Privacy: The Insights You Need from Harvard Business Review
Av Harvard Business Review, Timothy Morey m. fl.
Inbunden, 2020
489 kr
Lägg i varukorg
Collect data and build trust.With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to …
Handbook on Customer Centricity
Strategies for Building a Customer-Centric Organization
Av Robert W. Palmatier, Christine Moorman m. fl.
Inbunden, 2019
3049 kr
Lägg i varukorg
'A must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications on how to infuse customer centricity into an organization by making systematic changes to organizational design, …
Handbook on Customer Centricity
Strategies for Building a Customer-Centric Organization
Av Ju-Yeon Lee, Christine Moorman m. fl.
E-bok, 2019
880 kr
Lägg i varukorg
''A must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications on how to infuse customer centricity into an organization by making systematic changes to organizational design, …
