George S. Day – författare
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34 produkter
Strategy from the Outside In: Profiting from Customer Value
Av Christine Moorman, George S. Day
E-bok, 2010
451 kr
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Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenuesand profits, and created more value for customers. …
See Sooner, Act Faster
Av Paul J. H. Schoemaker, George S. Day
E-bok, 2019
358 kr
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How organizations can anticipate threats, spot opportunities, and act faster when the time is right; with rich examples including Adobe, MasterCard, and Amazon. When turbulence is the new normal, an organization''s survival depends on vigilant leadership that can anticipate threats, spot …
Marketing Public Transit
A Strategic Approach
Av J. E. Bateson, George S. Day m. fl.
Inbunden, 1987
1102 kr
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Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate …
Wharton on Dynamic Competitive Strategy
Av George S. Day, Day m. fl.
Inbunden, 1997
531 kr
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WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves …
Wharton on Managing Emerging Technologies
Av George S. Day, Paul J. H. Schoemaker
Inbunden, 2000
432 kr
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Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out to smaller rivals in developing emerging technologies. Why do these incumbents have so much …
Wharton on Managing Emerging Technologies
Häftad, 2004
307 kr
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Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out to smaller rivals in developing emerging technologies. Why do these incumbents have so much …
Wharton on Dynamic Competitive Strategy
Av George S. Day, David J. Reibstein
Häftad, 2004
237 kr
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WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves …
Market Driven Organization
Understanding, Attracting, and Keeping Valuable Customers
Av George S Day
E-bok, 1999
213 kr
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For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because …
Marketing Research
Av George S. Day, David A. Aaker m. fl.
E-bok, 2018
621 kr
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Marketing Research, 13 th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research …
Marketing Research
Av V. Kumar, Robert P. Leone m. fl.
Häftad, 2018
1844 kr
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Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research …
Strategy from the Outside In (PB)
Häftad, 2023
527 kr
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A winner of the American Marketing Association Foundation’s Berry-AMA 2011 Book Prize for the best book in marketing!Shareholder value . . . core competence . . .six sigma . . . right sizing . . . These influential strategy ideas have lured many companies into a dangerous internal focus, viewing …
Market Driven Organization
Understanding, Attracting, and Keeping Valuable Customers
Häftad, 2007
295 kr
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For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because …
Market Driven Organization
Attracting And Keeping Valuable Customers
E-bok, 2012
278 kr
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''Market Driven Strategy'' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up his groundbreaking book MARKET DRIVEN STRATEGY with practical advice for managers who want to better communicate with their customers, …
Market Driven Strategy
Processes for Creating Value
Av George S Day
Häftad, 2014
247 kr
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Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers struggling to align …
Innovation Prowess
Leadership Strategies for Accelerating Growth
Häftad, 2013
210 kr
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A framework for achieving superior rates of organic growthAchieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams struggle to reach their firm's ambitious growth targets and suffer slow growth. What distinguishes these growth laggards …
Customer and Consumer Insights
Av Vibrant Publishers, George S Day
Inbunden, 2025
1193 kr
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Competitive Markets
Structure And Behavior
Av George S Day, Vibrant Publishers
Häftad, 2025
978 kr
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Competitive Markets
Structure And Behavior
Av George S Day, Vibrant Publishers
Inbunden, 2025
1193 kr
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Strategic Marketing
Assessing And Formulating Strategy
Av George S Day, Vibrant Publishers
Häftad, 2025
999 kr
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Strategic Marketing
Assessing And Formulating Strategy
Av George S Day, Vibrant Publishers
Inbunden, 2025
1219 kr
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Strategic Marketing
Organizational Orientation And Capabilities
Av George S Day, Vibrant Publishers
Häftad, 2025
999 kr
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Strategic Marketing
Organizational Orientation And Capabilities
Av George S Day, Vibrant Publishers
Inbunden, 2025
1219 kr
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Marketing in the Firm and Society
Av George S Day, Vibrant Publishers
Häftad, 2025
949 kr
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Marketing in the Firm and Society
Av George S Day, Vibrant Publishers
Inbunden, 2025
1184 kr
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Innovate to Grow
Gaining and Sustaining a Growth Advantage
Häftad, 2025
346 kr
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Leadership teams that want their firm to grow faster must excel at innovation. This book offers a robust and tested approach that is used by organic growth leaders, who have learned to master the four innovation disciplines. The first discipline is to demonstrate a sustained leadership commitment …
