Marketing Research (inbunden)
Fler böcker inom
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
768
Utgivningsdatum
2020-08-06
Upplaga
13
Förlag
John Wiley & Sons Inc
Medarbetare
Leone, Robert P. (Texas Christian University) (förf.) / Aaker, David A. (University of California, Berkeley) (förf.) / Day, George S. (University of Toronto) (förf.) / Leone, Robert P (förf.) / Aaker, David A (förf.) / Day, George S (förf.)
Dimensioner
264 x 208 x 28 mm
Vikt
318 g
ISBN
9781119497585

Marketing Research

av V Kumar, Robert P Leone, David A Aaker, George S Day, V Kumar
Häftad,  Engelska, 2020-08-06
1659
Köp
Spara som favorit
  • Skickas från oss inom 5-8 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Finns även som
Visa alla 6 format & utgåvor
Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within-and value to-an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they've learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.

Passar bra ihop

  1. Marketing Research
  2. +
  3. Abundance

De som köpt den här boken har ofta också köpt Abundance av Ezra Klein, Derek Thompson (häftad).

Köp båda 2 för 1893 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

V Kumar, Robert P Leone, David A Aaker, George S Day, V Kumar

Övrig information

David A. Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practioner and the student of marketing.

Du kanske gillar