Inbunden, Engelska, 1987

Marketing Public Transit

A Strategic Approach

Av J. E. Bateson, George S. Day, Gordon Lewin, Chris Lovelock, Steven Permut

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Beskrivning

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Produktinformation

Utgivningsdatum: 1987-11-17
Mått: 157 x 235 x 18 mm
Vikt: 459 g
Format: Inbunden
Språk: Engelska
Antal sidor: 238
Förlag: Bloomsbury Publishing Plc
ISBN: 9780275924997

Utforska kategorier

Transportindustri

Mer om författaren

CHRISTOPHER H. LOVELOCK is an Associate Professor at the Harvard Business School.GORDON LEWIN is Principal in the firm of Gordon Lewin and Associates, a consulting firm specializing in marketing and planning for the transportation community.GEORGE S. DAY is Professor of Marketing at the University of Toronto.eson /f John /i E.G.

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