David A. Aaker – författare
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34 produkter
Strategic Market Management
Av David A. Aaker, Christine Moorman
Häftad, 2023
1194 kr
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Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and …
Building Strong Brands
Häftad, 2010
127 kr
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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. …
Brand Portfolio Strategy
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Häftad, 2020
358 kr
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In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and …
Building Strong Brands
1995
476 kr
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Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of "the brand-as-a-country-or-region".
Strategic Market Management, European Edition
Av David A. Aaker, Damien McLoughlin
Häftad, 2007
829 kr
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The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis …
Brand Relevance
Making Competitors Irrelevant
Inbunden, 2011
257 kr
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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which …
Strategic Market Management
Global Perspectives
Av David A. Aaker, Damien McLoughlin
Häftad, 2010
2,5 utav 5 stjärnor. Totalt antal röster: (2)
829 kr
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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Strategic Market Management: Global Perspectives is motivated by the …
Brand Relevance
Making Competitors Irrelevant
E-bok, 2010
315 kr
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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which …
Brand Relevance
Making Competitors Irrelevant
E-bok, 2010
315 kr
Lägg i varukorg
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which …
Developing Business Strategies
Inbunden, 2001
516 kr
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"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."—Robert L. Joss, Dean of the Graduate School of Business, Stanford UniversityA successful business strategy …
Brand Leadership
Building Assets In an Information Economy
Av David A. Aaker, Erich Joachimsthaler
E-bok, 2009
213 kr
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Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is …
Brand Equity & Advertising
Advertising's Role in Building Strong Brands
Av David A. Aaker, Alexander L. Biel m. fl.
Häftad, 1993
1494 kr
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The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing …
Three Threats to Brand Relevance
Strategies That Work
E-bok, 2013
66 kr
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"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."— David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance , a provocative new …
Three Threats to Brand Relevance
Strategies That Work
E-bok, 2013
67 kr
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"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."— David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance , a provocative new …
Marketing Research
Av George S. Day, David A. Aaker m. fl.
E-bok, 2018
621 kr
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Marketing Research, 13 th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research …
Marketing Research
Av V. Kumar, Robert P. Leone m. fl.
Häftad, 2018
1844 kr
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Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research …
Strategic Market Management
Av Christine Moorman, David A. Aaker
E-bok, 2023
1007 kr
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Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management , David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and …
Brand Equity & Advertising
Advertising's Role in Building Strong Brands
Av David A. Aaker, Alexander L. Biel m. fl.
Inbunden, 2016
3162 kr
Lägg i varukorg
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing …
Brand Equity & Advertising
Advertising's Role in Building Strong Brands
Av Alexander L. Biel, David A. Aaker m. fl.
E-bok, 2013
1765 kr
Lägg i varukorg
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing …
Brand Equity & Advertising
Advertising's Role in Building Strong Brands
Av Alexander L. Biel, David A. Aaker m. fl.
E-bok, 2013
1714 kr
Lägg i varukorg
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing …
Spanning Silos
The New CMO Imperative
E-bok, 2008
409 kr
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Powerful product, country, and functional silos are jeopardizing companies'' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company''s survival. As David …
Brand Leadership
Av David A. Aaker, Erich Joachimsthaler
Häftad, 2009
325 kr
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A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- …
Managing Brand Equity
E-bok, 2009
226 kr
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The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which …
Brand Portfolio Strategy
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
E-bok, 2009
226 kr
Lägg i varukorg
In this long-awaited book from the world''s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company''s business strategy and create relevance, differentiation, energy, leverage, …
Building Strong Brands
E-bok, 2011
226 kr
Lägg i varukorg
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker''s pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company''s primary source of competitive …
Brand Leadership
Av Erich Joachimsthaler, David A. Aaker
E-bok, 2012
139 kr
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is …
Building Strong Brands
E-bok, 2012
139 kr
Lägg i varukorg
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker''s pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company''s primary source of competitive …
Brand Leadership
Av David A. Aaker, Erich Joachimsthaler
Häftad, 2009
124 kr
Lägg i varukorg
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is …
Strategisches Markt-Management
Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln
E-bok, 2013
585 kr
Lägg i varukorg
Strategisches Markt-Management
Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln
Häftad, 2013
583 kr
Lägg i varukorg
