Erich Joachimsthaler – författare
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6 produkter
Brand Leadership
Building Assets In an Information Economy
Av David A. Aaker, Erich Joachimsthaler
E-bok, 2009
213 kr
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Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is …
Brand Leadership
Av David A. Aaker, Erich Joachimsthaler
Häftad, 2009
325 kr
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A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- …
Brand Leadership
Av Erich Joachimsthaler, David A. Aaker
E-bok, 2012
139 kr
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is …
The Interaction Field
The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society
Inbunden, 2020
285 kr
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Most business models are transactional. They are focused on a specific exchange. They match riders with drivers, sellers with buyers, hosts with travelers. They thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that is small, nimble, and …
Brand Leadership
Av David A. Aaker, Erich Joachimsthaler
Häftad, 2009
124 kr
Lägg i varukorg
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is …
Hidden in Plain Sight
How to Find and Execute Your Company's Next Big Growth Strategy
Inbunden, 2007
311 kr
Tillfälligt slut
Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with …
