Damien McLoughlin – författare
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2 produkter
Strategic Market Management, European Edition
Av David A. Aaker, Damien McLoughlin
Häftad, 2007
829 kr
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The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis …
Strategic Market Management
Global Perspectives
Av David A. Aaker, Damien McLoughlin
Häftad, 2010
2,5 utav 5 stjärnor. Totalt antal röster: (2)
829 kr
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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Strategic Market Management: Global Perspectives is motivated by the …