Alexander L. Biel – författare
Visar alla böcker från författaren Alexander L. Biel. Handla med fri frakt och snabb leverans.
4 produkter
Brand Equity & Advertising
Advertising's Role in Building Strong Brands
Av David A. Aaker, Alexander L. Biel m. fl.
Häftad, 1993
1494 kr
Lägg i varukorg
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing …
Brand Equity & Advertising
Advertising's Role in Building Strong Brands
Av David A. Aaker, Alexander L. Biel m. fl.
Inbunden, 2016
3162 kr
Lägg i varukorg
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing …
Brand Equity & Advertising
Advertising's Role in Building Strong Brands
Av Alexander L. Biel, David A. Aaker m. fl.
E-bok, 2013
1765 kr
Lägg i varukorg
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing …
Brand Equity & Advertising
Advertising's Role in Building Strong Brands
Av Alexander L. Biel, David A. Aaker m. fl.
E-bok, 2013
1714 kr
Lägg i varukorg
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing …
