Eugene Sivadas – författare
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1 produkter
Marketing Channel Strategy
An Omni-Channel Approach -International Student Edition
Av Robert W. Palmatier, Eugene Sivadas m. fl.
Häftad, 2019
758 kr
Lägg i varukorg
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage …
