Kelly D. Martin – författare

Visar alla böcker från författaren Kelly D. Martin. Handla med fri frakt och snabb leverans.

2 produkter

1. 

   Intelligent Marketer’s Guide to Data Privacy

   The Impact of Big Data on Customer Trust

   Av Robert W. Palmatier, Kelly D. Martin

   Inbunden, 2019

   418 kr

   Lägg i varukorg

   **Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.**Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet …

2. 

   Intelligent Marketer's Guide to Data Privacy

   The Impact of Big Data on Customer Trust

   Av Kelly D. Martin, Robert W. Palmatier

   E-bok, 2019

   588 kr

   Lägg i varukorg

   **Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.** Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet …