James Dale – författare

The secrets to success in business aren't secrets at all. They are simple and obvious, but we overlook them. This life-changing book offers the short-cut road to success – in business and beyond giving digestible and effective advice that actually works, served up with inspirational anecdotes in a humorous style.'The Obvious' is a refreshingly simple and original business book. Business guru James Dale shows how the principles, values, and strategies that make businesses successful are those simple ideas that apply to life.Listening opens up worlds to you, paying attention puts you at an advantage over people who don't even show up, and telling the truth beats lying ten times out of ten. Try the simple – it's almost always more effective than the complicated.You'll find this book not only a sharp, cut-to-the-chase career book, but also an handbook of engaging wisdom that will bring you fast solutions to problems in any area of your life. 'The Obvious' reveals the eight core lessons you need to remember – each full of humour and fascinating anecdotes about the world's most successful movers and shakers. You'll find compelling real-life examples of the 'simple=success' formula from companies such as Apple and IBM, Ikea and Starbucks, as well as innovative people from Thomas Edison and Bill Gates, to Woody Allen and Steven Spielberg.Some ‘Obvious’ life-lessons that work: Simple is Better Than Complicated – ask if you don't know; shut up and listen; be nice – it gets results.Be Honest – the truth is powerful; apologies work; an excuse is not a reason; take responsibility – 'I will do it' gets you noticed.Open Your Mind – failure is a good teacher; bosses are not all idiots – learn from them.Energy Gives You the Edge – patience is a virtue; so is impatience; 'Do it today' – the key to effectiveness.Readable, fast-paced and entertaining, 'The Obvious' is for anyone's business bookshelf, from the CEO to the postroom, HR director to the entire sales force – or anyone wanting to be successful in life.

This specially curated collection features six reviews of current and key research on genetic modification of crops.The first chapter reviews key challenges facing banana production, primarily the risk of species decimation by diseases such as Fusarium wilt, and considers how genetic modification may be a solution to this.The second chapter discusses the development and establishment of ‘Golden Rice’ - a biofortified variety designed as a health intervention to help alleviate the problem of vitamin A deficiency.The third chapter details recent advances in the genetic modification of important agronomic traits of soybean crops, such as herbicide tolerance and insect resistance. The fourth chapter addresses progress in and prospects for transgenic interventions in the improvement of grain legumes, concentrating on chickpea, pigeonpea, cowpea and more.The fifth chapter reviews recent research efforts in the production of genetically modified (GM) oil palm plants and looks towards establishing stable lines of commercially viable GM varieties.The final chapter describes recent progress relating to transgenic modification of cassava and how future research can strengthen food security and commercialization of the crop.

The most eaten fruit in theworld is facing possible extinction. While there are thousands of banana varieties,only one has become the West’s favourite – theCavendish: our familiar curvy, yellow-skinned,seedless fruit. But our obsession with the Cavendish has come at a cost. Years of selectionand humankinds’ migration across the worldhas left the Cavendish susceptible to diseaseand climate change. How can we save the future of the banana?Professor James Dale is leading the way.Based at Queensland University of Technologyin Australia, he and his team have developedthe world’s first genetically modified bananato be approved for commercial production.Based on the latest research and technological developments, from gene editing, cisgenics,AI design and biofortifiction, Dale shows howwe could save the banana, while bringing tolife its colourful history – the lucrative bananaindustry has resulted in political coups, drugtrafficking and even murder. Bananageddon can be prevented, Dale argues, if the world is ready to embrace a newfuture led by scientific change.