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PDF, Engelska, 2012213 kr
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Essay from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Bedfordshire, course: Marketing and Business Management, language: English, abstract: 1. IntroductionIn 2000 Chamberlin et al. predicted that the World Wide Web will transform thehuman society by making all kinds of information everywhere instantly available. Byhaving a look at the development ten years later, the fact that there were more than800 million people routinely using the Internet in 2008 (Devezas et.al., 2008) makes itobvious that the WWW indeed transformed our society. Therefore it also transformseconomy and business. This business, this assignment deals with, is offering fashion online. E-Businessaccording to Chaffey (2009), are businesses that transform the key elements of theirbusiness processes through the application of internet technologies. Especially in themarket of fashion it is important to be available 24 hours and 7 days per week foronline-shopping. This helps to improve the competitiveness and the daily businessapart of the offline-stores.
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PDF, Engelska, 2012227 kr
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Essay from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Bedfordshire, language: English, abstract: The American Marketing Association defined in the 1960s a brand as "e;a name, term, sign,symbol, or design, or a combination of them which is intended to identify the goods or servicesof one seller or a group of sellers and to differentiate them from those of competitors . Three brands of the automobile sector have been chosen which will be analyzed in the followingreport. This particular industry sector is interesting because of the limitation in buildingcars differently what makes the brand image even more important (Kapferer 2008). Thebrand position, image and effectiveness of Volkswagen, Audi and Volvo will be criticallyevaluated to conclude with recommendations. These brands are an appropriate choice becausethey are differentially positioned and the companies use furthermore different strategiesto sell their products. After all, a conclusion will give recommendations and future directions.
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PDF, Engelska, 2012325 kr
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Master's Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Bedfordshire, course: Applied Management Project / Master Thesis, language: English, abstract: III Executive SummaryIn the past, CRM (Customer Relationship Management) was seen more clearly as astrategic tool in conjunction with technological progress. Now more and morecompanies use CRM to earn benefits. It helps to understand, manage and developcustomer-specific analyses in order to increase customer loyalty and customersatisfaction. The fast-growing market of the different CRM systems is becoming moreand more obscure but also more and more interesting for medium sized enterprises. This implementation promises to survive in the market and achieve a competitiveadvantage. This thesis therefore aims to create a guideline to set aside to a number of clientsthat helps the clients of medium sized companies to get a sufficient overview of thewhole situation around the subject of CRM. Relevant information about the variety ofsystems, conditions and requirements of using CRM within an enterprise will beprovided. In addition, the positive and negative aspects of CRM will be mentioned inthis report. Based on the findings this report will clarify the question which economic strategy iscorrect or preferred for medium sized companies. Many providers offer companies torent their CRM system during the first steps of implementation rather than to buy it. This offers the possibility to optimise one s own corporate strategy with regard to theprocedure which will change a corporate strategy by implementation of a CRMsystem. The prerequisites of successful implementation consist of many different changeswithin the company. These changes are the key factors to a successful and profitabledecision about the failure or success of the strategy in the market. To round off the issue of the topic, customer satisfaction, customer loyalty andchanges in consumer behaviour will be analysed. To benefit from a customer it isparticularly important to understand this first. It is advantageous to monitor and trackchanges in the consumer behaviour and to be prepared at the next step or be onestep ahead. Finally, the downsides, risks, benefits and opportunities of the CRM implementationwill be analysed and evaluated at the end. Also, a recommendation is offered for theapproach of medium sized companies within the implementation-stage.