Website Evaluation - Branding, Transactional facilities & social networking (www.desigual.com

Essay from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Bedfordshire, course: Marketing and Business Management, language: English, abstract: 1. IntroductionIn 2000 Chamberlin et al. predicted that the World Wide Web will transform thehuman society by making all kinds of information everywhere instantly available. Byhaving a look at the development ten years later, the fact that there were more than800 million people routinely using the Internet in 2008 (Devezas et.al., 2008) makes itobvious that the WWW indeed transformed our society. Therefore it also transformseconomy and business. This business, this assignment deals with, is offering fashion online. E-Businessaccording to Chaffey (2009), are businesses that transform the key elements of theirbusiness processes through the application of internet technologies. Especially in themarket of fashion it is important to be available 24 hours and 7 days per week foronline-shopping. This helps to improve the competitiveness and the daily businessapart of the offline-stores.