Janis Teruggi Page – författare
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2 produkter
2 produkter
723 kr
Skickas inom 5-8 vardagar
Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imageryIntroduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gainedCombines research, theory, and professional practice of visual communicationDesigned for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.
775 kr
Kommande
Analyze, critique, and create visual content across communication careers Now in its Second Edition, Visual Communication Insights and Strategies equips advanced undergraduates with five theoretical lenses—visual rhetoric, semiotics, visual metaphor, visual narrative, and visual symbolic convergence—for analyzing and producing visual content. Written by Fulbright awardee Janis Teruggi Page, the book applies its Research Evaluate Create approach to professional fields including advertising, marketing, public relations, journalism, and social media. This updated edition includes more than 90 new visual images and expanded chapters on marketing, public relations, events, organizational communication, and a new chapter on social media and websites. Coverage of AI addresses both its strategic applications in brand marketing and data visualization and its role in faked imagery and misinformation. Readers will also find: Evocative chapter-opening imagery that prompts discussion on how visuals shape social and mediated worlds and professional practiceA three-part progressive structure moving from foundational visual communication theory through interpretation methods to career-focused professional applicationsCoverage of diversity, equity, and inclusion topics including immigrant rights, body image, gender equality, and LGBTQ+ identities throughoutIntercultural communication content expanded globally to address visual meaning-making across cultural contexts and international audiencesRhetorical criticism paired with creative engagement, teaching students to recognize symbols, analogies, stories, fantasies, and gestalts in imagesDesigned for 300- and 400-level courses in visual communication, visual rhetoric, visual literacy, visual culture, and media criticism, this text serves advanced undergraduates preparing for careers in advertising, marketing, public relations, journalism, graphic design, and social media who need both analytical frameworks and applied creative skills. Refreshed practice activities close each chapter.