61 kr
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61 kr
Skickas
2 790 kr
Skickas inom 10-15 vardagar
1 088 kr
Skickas inom 10-15 vardagar
768 kr
Skickas inom 5-8 vardagar
836 kr
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Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers
Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them.
The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:
Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communicationDesigned for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.
845 kr
Läs direkt efter köp
Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers
Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them.
The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:
Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communicationDesigned for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.
1 274 kr
Läs direkt efter köp
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance.
This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
1 274 kr
Läs direkt efter köp
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance.
This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
177 kr
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127 kr
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A variety of five stories created during lockdown.
Mixed Messages by Carolyn Mandache
Sara''s life is suddenly changed when a New Year
text message is sent to her phone by mistake.
Timeslip by Jim Beck
Alan Conway, a renowned scientist, has made it his life''s work proving that time travel is impossible. Until a visit to Boston for an award ceremony changes his perspective.
The Purple Shard by Margaret Duffy
A jailed millionaire offers a considerable reward to anyone who can prove that he did not commit the murder he was imprisoned for. Nolly Towers believes she''s the woman for the job.
The Painting by Claire Miller
A mysterious painting, the haunting sound of a harp and a kindly spirit help Anna face the demons of her past.
Passenger 82 by Lyndsay Kelly
Air steward, Greta is drawn into the world of spies when she discovers her flight has acquired an extra passenger after an unscheduled stop in Berlin. He knows more about Greta than she would like. Who is he? What does he want?
127 kr
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347 kr
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The stakes couldn't be higher for Patrick Gillard when he is drawn out of retirement to find a missing former Met commander - but Patrick's not the only one on his tail . . .Patrick Gillard is drawn out of retirement when his former NCA boss, Commander Michael Greenway, appears on his doorstep. John Brinkley, a newly retired commander of the Metropolitan Police, has gone missing, and Greenway wants Patrick to find him.Brinkley is wanted in connection with corruption in the Met, but Patrick is convinced that there's more to his disappearance than meets the eye. Why is Brinkley's old boss, Assistant Commissioner Luke Wallingford, so keen on his arrest, and what does Brinkley know that has the Met, MI5 and dangerous mobsters all on his tail?Patrick and his wife and working partner, Ingrid Langley, soon realize that the stakes are far higher than they imagined - and that someone is prepared to go to any lengths to keep what Brinkley knows hidden . . .
200 kr
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Patrick has a new desk job and seems to be out of harm's way . . . but not for long.Patrick Gillard has taken on a new role as the NCA's officer within Avon and Somerset Police's Regional Organised Crime Unit, much to his wife and working partner Ingrid Langley's relief. It may seem like a safe desk job, but Ingrid's relief is short-lived when she finds the head of the Metropolitan Police's specialist undercover unit, F9, Commander Rolt, barely alive in a field in Somerset. Unsurprisingly, Patrick is soon pulled back into frontline action. And when further, gruesome discoveries are made, Patrick and Ingrid are plunged into danger yet again in the hunt for one of the Met's most-wanted criminals.
202 kr
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An unwelcome blast from the past puts Patrick and Ingrid back in harm's way . . .Nicholas Haldane was dead, but he wouldn't lie down. And now Julian Hardy, the man who hired him in a bid to destroy Richard Daws, a top official in the National Crime Agency, is out of prison and has changed his surname to Mannering.Patrick Gillard, working for the agency but within the Avon and Somerset force with his wife Ingrid Langley, receives a request from MI5, for whom he used to work, to investigate Mannering. They are then called in when his cleaner makes a shocking discovery.Meanwhile, an enigmatic couple calling themselves Simon and Natasha Graves turn up in the village, intent on pestering Patrick's recently widowed mother. Could there be a connection to Mannering?Patrick and Ingrid are soon embroiled in a deeply personal and disturbing case.