Esther Thorson – författare
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33 produkter
Reporting Disaster on Deadline
A Handbook for Students and Professionals
Av Lee Wilkins, Martha Steffens m. fl.
Häftad, 2012
728 kr
Lägg i varukorg
This book provides an introduction to covering crises, considering practice issues and providing guidance in preparing for and responding to calamities. It offers a concise overview for journalism academics and practitioners of covering disasters – not a "how to" handbook but a "how to prepare" …
Persuasion Ethics Today
Av Margaret Duffy, Esther Thorson
Inbunden, 2015
2842 kr
Lägg i varukorg
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.Ethical questions have become increasingly important in today’s media landscape, and …
Persuasion Ethics Today
Av Margaret Duffy, Esther Thorson
Häftad, 2015
1108 kr
Lägg i varukorg
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.Ethical questions have become increasingly important in today’s media landscape, and …
Integrated Communication
Synergy of Persuasive Voices
Inbunden, 1996
2454 kr
Lägg i varukorg
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals …
Advertising and the World Wide Web
Av David W. Schumann, Esther Thorson
Inbunden, 1999
2600 kr
Lägg i varukorg
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is …
Reporting Disaster on Deadline
A Handbook for Students and Professionals
Av Lee Wilkins, Martha Steffens m. fl.
Inbunden, 2012
2600 kr
Lägg i varukorg
This book provides an introduction to covering crises, considering practice issues and providing guidance in preparing for and responding to calamities. It offers a concise overview for journalism academics and practitioners of covering disasters – not a "how to" handbook but a "how to prepare" …
Advertising Theory
Av Shelly Rodgers, Esther Thorson
Inbunden, 2019
2600 kr
Lägg i varukorg
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and …
Advertising Theory
Av Shelly Rodgers, Esther Thorson
Häftad, 2019
671 kr
Lägg i varukorg
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and …
Health Communication in the New Media Landscape
Av Jerry C. Parker, Esther Thorson
Inbunden, 2008
1072 kr
Lägg i varukorg
This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution." --Doody's In this volume there are examples of how advances …
Digital Advertising Theory
Av Shelly Rodgers, Esther Thorson
Häftad, 2026
882 kr
Lägg i varukorg
Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising …
Digital Advertising Theory
Av Shelly Rodgers, Esther Thorson
Inbunden, 2026
2600 kr
Lägg i varukorg
Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising …
Digital Advertising Theory
Av Esther Thorson, Shelly Rodgers
E-bok, 2026
976 kr
Lägg i varukorg
Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising …
Digital Advertising Theory
Av Esther Thorson, Shelly Rodgers
E-bok, 2026
815 kr
Lägg i varukorg
Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising …
Advertising Theory
Av Shelly Rodgers, Esther Thorson
Häftad, 2027
736 kr
Kommande
Bringing together leading scholars to examine the major theories of how advertising works in today's digital, data-driven, and AI-enabled environment, this third edition demonstrates that while advertising technologies continue to evolve, fundamental theories remain highly relevant.Organized around …
Advertising Theory
Av Shelly Rodgers, Esther Thorson
Inbunden, 2027
2419 kr
Kommande
Bringing together leading scholars to examine the major theories of how advertising works in today's digital, data-driven, and AI-enabled environment, this third edition demonstrates that while advertising technologies continue to evolve, fundamental theories remain highly relevant.Organized around …
Integrated Communication
Synergy of Persuasive Voices
E-bok, 2013
999 kr
Lägg i varukorg
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals …
Integrated Communication
Synergy of Persuasive Voices
E-bok, 2013
977 kr
Lägg i varukorg
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals …
Advertising and the World Wide Web
Av Esther Thorson, David W. Schumann
E-bok, 1999
1051 kr
Lägg i varukorg
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age . Although there is …
Advertising and the World Wide Web
Av Esther Thorson, David W. Schumann
E-bok, 1999
1074 kr
Lägg i varukorg
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age . Although there is …
Reporting Disaster on Deadline
A Handbook for Students and Professionals
Av Fred Vultee, Kent Collins m. fl.
E-bok, 2012
847 kr
Lägg i varukorg
This book provides an introduction to covering crises, considering practice issues and providing guidance in preparing for and responding to calamities. It offers a concise overview for journalism academics and practitioners of covering disasters – not a "how to" handbook but a "how to prepare" …
Reporting Disaster on Deadline
A Handbook for Students and Professionals
Av Fred Vultee, Kent Collins m. fl.
E-bok, 2012
866 kr
Lägg i varukorg
This book provides an introduction to covering crises, considering practice issues and providing guidance in preparing for and responding to calamities. It offers a concise overview for journalism academics and practitioners of covering disasters – not a "how to" handbook but a "how to prepare" …
Advertising and the World Wide Web
Av David W. Schumann, Esther Thorson
Häftad, 2014
915 kr
Lägg i varukorg
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is …
Digital Advertising
Theory and Research
Av Shelly Rodgers, Esther Thorson
Inbunden, 2017
2682 kr
Lägg i varukorg
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and …
Digital Advertising
Theory and Research
Av Shelly Rodgers, Esther Thorson
Häftad, 2017
846 kr
Lägg i varukorg
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and …
Integrated Communication
Synergy of Persuasive Voices
Häftad, 2016
851 kr
Lägg i varukorg
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals …
Digital Advertising
Theory and Research
Av Esther Thorson, Shelly Rodgers
E-bok, 2017
1052 kr
Lägg i varukorg
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and …
Digital Advertising
Theory and Research
Av Esther Thorson, Shelly Rodgers
E-bok, 2017
1052 kr
Lägg i varukorg
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and …
Persuasion Ethics Today
Av Esther Thorson, Margaret Duffy
E-bok, 2015
1302 kr
Lägg i varukorg
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, …
Persuasion Ethics Today
Av Esther Thorson, Margaret Duffy
E-bok, 2015
1274 kr
Lägg i varukorg
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, …
Advertising Theory
Av Esther Thorson, Shelly Rodgers
E-bok, 2019
762 kr
Lägg i varukorg
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and …
