Shelly Rodgers – författare
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14 produkter
Advertising Theory
Av Shelly Rodgers, Esther Thorson
Inbunden, 2019
2600 kr
Lägg i varukorg
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and …
Advertising Theory
Av Shelly Rodgers, Esther Thorson
Häftad, 2019
671 kr
Lägg i varukorg
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and …
Digital Advertising Theory
Av Shelly Rodgers, Esther Thorson
Häftad, 2026
882 kr
Lägg i varukorg
Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising …
Digital Advertising Theory
Av Shelly Rodgers, Esther Thorson
Inbunden, 2026
2600 kr
Lägg i varukorg
Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising …
Digital Advertising Theory
Av Esther Thorson, Shelly Rodgers
E-bok, 2026
976 kr
Lägg i varukorg
Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising …
Digital Advertising Theory
Av Esther Thorson, Shelly Rodgers
E-bok, 2026
815 kr
Lägg i varukorg
Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising …
Advertising Theory
Av Shelly Rodgers, Esther Thorson
Häftad, 2027
736 kr
Kommande
Bringing together leading scholars to examine the major theories of how advertising works in today's digital, data-driven, and AI-enabled environment, this third edition demonstrates that while advertising technologies continue to evolve, fundamental theories remain highly relevant.Organized around …
Advertising Theory
Av Shelly Rodgers, Esther Thorson
Inbunden, 2027
2419 kr
Kommande
Bringing together leading scholars to examine the major theories of how advertising works in today's digital, data-driven, and AI-enabled environment, this third edition demonstrates that while advertising technologies continue to evolve, fundamental theories remain highly relevant.Organized around …
Digital Advertising
Theory and Research
Av Shelly Rodgers, Esther Thorson
Inbunden, 2017
2682 kr
Lägg i varukorg
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and …
Digital Advertising
Theory and Research
Av Shelly Rodgers, Esther Thorson
Häftad, 2017
846 kr
Lägg i varukorg
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and …
Digital Advertising
Theory and Research
Av Esther Thorson, Shelly Rodgers
E-bok, 2017
1052 kr
Lägg i varukorg
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and …
Digital Advertising
Theory and Research
Av Esther Thorson, Shelly Rodgers
E-bok, 2017
1052 kr
Lägg i varukorg
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and …
Advertising Theory
Av Esther Thorson, Shelly Rodgers
E-bok, 2019
762 kr
Lägg i varukorg
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and …
Advertising Theory
Av Esther Thorson, Shelly Rodgers
E-bok, 2019
762 kr
Lägg i varukorg
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and …
