Jassim Ahmad Al-Gasawneh – författare

This book examines the transformative impact of digital technology across business, marketing, and finance. This book explores how digital tools are reshaping customer engagement, organizational performance, and financial practices. Part I focuses on digital marketing strategies and the role of AI in business. It investigates the impact of social media on Jordan’s banking sector, the importance of green marketing in brand development, and the use of intelligent systems for organizational change. The section highlights how businesses are leveraging data to boost customer loyalty and market value. Part II shifts to strategic financial management. It covers the role of FinTech in enhancing financial services, managing risks, and improving business intelligence. It also examines the ethical and educational aspects of digital governance, including AI’s influence on auditing, blockchain in financial reporting, and the effect of digital tools on financial decision-making. This book is a valuable resource for scholars and professionals interested in the future of business and finance in a digital age.